Street Fight Daily: Marketers Take Note as Snap’s Q2 Disappoints, Uber Infighting Escalates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Snap Falls 17% as Revenue and Daily User Growth Disappoint (VentureBeat)
Even a beloved luminary like the breakdancing hot dog couldn’t undo the gloom that had already settled on Snap’s earnings report, which missed revenue and net loss estimates only slightly but seemed to lead to another wave of disillusionment around the social media company. Business Insider: Snapchat’s anemic user growth damages its status as advertising’s cool kid.

Openings and New Hires at Signpost, Vendasta, Spirited Media (Street Fight)
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Rio SEO, CBS and RingPartner.

Benchmark Is Suing Kalanick and Uber Over Board Control (Recode)
One of Uber’s biggest shareholders, Benchmark Capital, has sued co-founder and ousted CEO Travis Kalanick, claiming he has not honored the terms of his resignation and has been trying to change the makeup of the board to advantage himself. Quartz: Uber’s first employee is stepping down, leaving C-Suite lonelier than ever

Raise Report: New Funding for Pro.com, Amplitude, CommonSense Robotics (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Jebbit, Parse.ly, CarDash, and Booster.

Facebook Courts Video Makers for ‘Watch’ Tab with Financial Incentives (WSJ)
For the many digital publishers who have been shifting their focus to video content, Facebook ’s new “Watch” video platform is a sight for sore eyes.

Amazon Is Considering Selling Event Tickets in the U.S. (Reuters)
Amazon.com is seeking to partner with U.S. venue owners to sell event tickets, four sources have told Reuters, a move that could loosen Ticketmaster’s powerful grip on the lucrative ticketing business.

How Publishers Are Using Back-to-School Fever to Drive Commerce (Digiday)
The number of publishers doing back-to-school posts declined this year to 253 from 268, but the clicks they drove grew slightly, from 39,399 to 40,325, according to Skimlinks. Here’s how a number of commerce-curious publishers are approaching back-to-school.

Here’s the Big Mistake Most Attribution Companies Make When It Comes to Fraud (AdWeek)
Zach Schapira: As with all crimes, it is a truism that ad fraud will forever grow more sophisticated. It’s also a truism that in order to keep up with any crime, you need people just as dedicated to fighting it as the people dedicated to profiting from it.

Experiential Campaigns Get Buzz, But Do Marketers Care? (eMarketer)
Studies have found experiential marketing a fairly uncommon tactic for launching new products or services. Among senior marketers polled in the UK in October 2016 by communications firm Five by Five, only one-fifth used it.

LBMA Podcast: Lyft + Amtrak, Placecast, Reveal Mobile (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Capsule pharmacy, Sony & Shakira, Thin Film, InMarket, McDonald’s.

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