News and Analysis
How Brands Are Targeting Moms with Localized Campaigns
Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. Here are five examples of hyperlocal strategies that brands are using to target moms right now.
Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…
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How Important Is an Exit Strategy for Hyperlocal News Startups?
“I don’t know a single startup business outside the indie news space that doesn’t articulate its exit strategy up front,” said Rusty Coats, who has created curricula for community news trainings in the Block by Block and Investigative News Network (INN) communities. “That sets the path for growth and helps set benchmarks for success.”
Seeking to Connect With Restaurants, Foodspotting Launches ‘Rewards’
While a number of apps allow users to rate restaurants, leave comments, and create a map of what’s nearby, San Francisco-based Foodspotting focuses its attention on the food itself — and on helping food seekers find the specific dish they want nearby. Street Fight recently spoke with Foodspotting founder and CEO Alexa Andrzejewski about the company’s push into local marketing…
Riding Shotgun in Consumers’ Cars, Apple Could Close the Loop
Earlier this week, General Motors announced plans to integrate iOS devices into its on-dash infotainment system, bringing Apple’s virtual assistant Siri to a handful of its smaller vehicles early next year. Siri integration mixed with maps and a rumored radio product could provide Apple with the necessary footing to make a dent in local advertising and finally turn around its inert iAd network…
Openings & New Hires at Patch, MapQuest, Local.com, and More
At JiWire, another departure; Patch brings on a few new department heads; UBL and Delivery.com continue to add to their teams. Plus, longtime Borrell Associates executive Peter Conti makes the jump to Local Media Association, and JT Batson becomes chief revenue officer at Cumulus Media. Looking for a new gig? Openings at Local.com, Patch, Microsoft, Google and more…
PODCAST: This Week in Location-Based Marketing — Esquire, GetGlue
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at jeans that check-in for you; Esquire jumps the gap between magazine and digital; and is Foursquare’s new valuation too high? Plus news from GetGlue, a new Apple patent on location and a clip from the archives with Holger Luedorf, VP mobile and international at Foursquare…
Memo to Hyperlocal Editors: You Too Can Be a Nate Silver
As I watched Nate Silver achieve such success analyzing numbers during the election, I asked myself: Can hyperlocal news sites learn anything from FiveThirtyEight? The question is pertinent because numbers of all kind — far beyond those from polling and elections — are gushing from local governments, but not many of them are showing up in meaningful ways on community sites…
Can Businesses Use Hyperlocal to Leverage Customers’ Politics?
There has been significant coverage about the differences in Democrats and Republicans, but to date there hasn’t been any analysis on real world activities associated with political affiliation. From grocery stores to restaurants, from retailers to gas stations, voting Democrat or Republican plays a part in which establishments we step foot in and which ones we don’t…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation