A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Snapchat’s New Context Cards Let Users Read Reviews, Book Reservations, and More (Verge)
Snapchat on Tuesday introduced context cards, which add contextual information to geotagged photos and images shared in public stories.
5 Ways to Target Moviegoers with Location-Based Marketing (Street Fight)
Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the slump. Here are five examples of some of the most innovative strategies that firms are using to promote films and encourage ticket sales.
LinkedIn Updates Sales Navigator to Generate Leads (AdWeek)
LinkedIn will integrate Sales Navigator with its Campaign Manager. Head of products Doug Camplejohn said the goal is for marketers to be able to “precisely target the accounts and leads their sales team is pursuing.”
Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies (Street Fight)
At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns.
Could Amazon Win a Major Chunk of the Video Ad Market? (eMarketer)
“Amazon is capable of building a video ad platform to rival the likes of YouTube, Facebook, Twitter and Hulu,” said Paul Verna, principal analyst at eMarketer. Verge: Amazon is reportedly developing a tool that could give drivers access to homes
Salesforce Sizes Up Facebook’s Ability to Generate B2B Leads (Salesforce)
Facebook has become an influential B2B digital advertising channel, playing a crucial role in driving both brand awareness and leads.
People Are Spending More Time in Shopping Apps (Recode)
In the U.S., time spent on the Top 5 digital-first shopping apps — Amazon, Amazon Shopping, Wish, Etsy, and Zulily this year — grew 44 percent in the first half of 2017 compared with the first half of 2016.
Santander Bank Attracts Millenials with Data-Driven Content Marketing (AdExchanger)
Santander Bank is using content marketing to become relevant to millennials, which is why it launched its Prosper and Thrive website – designed to provide financial guidance – last November.