6 Tips for Increasing User Engagement On Mobile Apps

More and more businesses are developing branded apps as part of their mobile marketing programs, integrating location-based technology with product reviews, deal information, and even gaming elements to reach consumers. The response to these branded apps is almost always favorable, with surveys showing that overall sentiment and purchase intent both increase when consumers use a brand’s mobile app.

Of course the only way to see these benefits is to build an app that people actually want to use. An app that fails to pique the interest of consumers is likely to be pushed aside and become one of the 80% of mobile apps with 1,000 or fewer downloads. Here are six tips from experts on what brands of all sizes should consider when building their own custom apps.

1. Make a great first impression. One big aspect of increasing engagement that is often overlooked is the “first use” scenario. An app that is well-designed — with tasteful instructions, placeholders, and other features to help people get up and running quickly — makes a great first impression on users. Each screen or element should be designed with the first-time user in mind, however brands can add tutorials to their apps in a pinch. (Allen Pike, Steam Clock Software)

2. Integrate community into the app’s foundation. Every piece of content in a mobile app should be social, which means it should be easy to share or “like” on networks like Facebook and Twitter. Allowing users to add their own voices and content to the app — forming a mobile community, of sorts — gives people a reason to keep coming back, and makes the app more interesting in general. (Michael Schneider, Mobile Roadie)

3. Providing genuine utility and lasting value. All good apps fall into one of two categories: genuine utility or entertainment. Businesses that use their mobile apps as a place to regurgitate the information already posted on their websites are doing themselves a disservice. At the same time, brands need to give customers a reason to keep coming back to their apps. At Aurnhammer, we use the mantra “keep it sticky,” and encourage clients to regularly update their apps to show they are just as engaged with the platform as their users are. (Bill Aurnhammer, Aurnhammer LLC)

4. Add a gamification element. People respond to “top 10” lists and competitions. At Mobile Roadie, we always recommend building in a gamification layer, awarding users with points for certain activities—like opening up the app once a day, or sharing certain pieces of content on Facebook or Twitter. The result is users spending more time in your app and doing more with the app in an effort to get more points and become the No. 1 user. (Michael Schneider, Mobile Roadie)

5. Use push notifications to spur engagement. Marketers should send push notifications—which can include text, video, pictures, or external links that redirect to special landing pages—based on user segmentation and use of the mobile app. At Appscend, we also recommend that clients use local push notifications as a way to remind users who have not interacted with their applications in a pre-established number of days. (Sebastian Vaduva, Appscend)

6. Enhance the user experience in real-time. Retailers should do more with their mobile apps than simply giving customers the ability to purchase items or look at merchandise on their smartphones. One idea is for retailers to give their mobile users access to detailed product information when they scan QR codes on their product labels or packaging, since the information on packaging is often limited. Retailers can also show price comparisons and product reviews within their mobile apps, since consumers are going to look this information up anyway. (Bill Aurnhammer, Aurnhammer LLC)

7. Offer real-world rewards. By linking the points that users earn inside their apps to real world rewards (like coupons or gift cards), businesses can give their users more incentive to come back to their apps and spend time earning points. Two companies that are doing this in an interesting way right now are Kiip and Pocket Change. Offering real world rewards is one of the smartest ways a brand can increase user engagement. (Michael Schneider, Mobile Roadie)

Stephanie Miles is an associate editor at Street Fight.

  1. December 30, 2012

    So obviously, it is 7 tips, not 6.


  2. June 6, 2014

    Useful tips shared on this blog but I thought you might want to check out this http://www.openxcell.com/simple-ways-increase-mobile-app-engagement-hence-earning that’s also very useful for users.

  3. Sam
    June 8, 2014

    About your 5th suggestion. app marketers, developers or owners should be gentle with those push notifications. It is true that it is increasing usage but using it wrong can make users to delete your app. there are many great tools for sending smart push. I personally use http://www.pushapps.mobi but I recommend you to Google push notifications service and choose the one that fits your needs.

  4. March 17, 2015

    Great list. I think I would also include early and consistent engagement. Maybe add some easily attainable gamification concepts to the first 5 minutes of the app. This is something I talk more about in this article: https://thebhwgroup.com/blog/2013/12/engagement-mobile-applications

  5. Shalini
    May 29, 2015

    nice tips..Apart from this taking professional assistance in this regard can never go wrong. There are several companies present on the internet that provide app promotion services at reasonable sums.I have seen http://ladoooinstalls.com/ having big clients and good reviews.

  6. John
    April 8, 2016

    Nice tips! It is clear that you have a serious approach to explore this topic. Try to add it on the wiki about user engagement: http://getsmall.link/3290e6fe

  7. Today’s world smart phones are the most common for the business in all over the world so its obviously that mobile app user engagement is very important when setting up the project and marketing strategy.

  8. Design work
    August 30, 2016

    Great post, thank you. I love the idea of scheduled, in-app messages. I
    will definitely be testing this in our upcoming app and even our video

  9. October 24, 2016

    Low app engagement and retention are a recipe for failure, whilst excessive engagement and retention equals the opposite.

  10. November 22, 2016

    Necessary! The given post is indeed helpful for app engagement for the best response of apps. I most like the user experience in real-time point. Thanks for sharing. by – http://trlit.com/

  11. January 18, 2017

    The above mentioned tips through which you can engaged your genuine users on your application looks quite authentic. From my view they are quite optimistic.

  12. January 19, 2017

    Nice article, thank for sharing. I love the concept of scheduled, in-app communication. I will surely be examining this in our future app.

  13. Manny Mansoor
    February 8, 2017

    I wanted to find something like this. Unfortunately, the Net is full of rubbish and empty on concretics. I’ve found only this article and thunderrise.com/blog/how-to-market-your-mobile-app

  14. February 22, 2017

    Mobile application are the best way to get engage your customer or client through your business app. https://branex.com/app-solutions/

  15. charles johney
    March 1, 2017

    I’m in the underlying periods of working with an application engineer to plan an application for my organization. It will be a free application and I’ve perused it is best to create applications in local shape. http://www.yourbestwriters.com/

    I’m recently pondering whether it is ideal to create it for IPhone or Android as the objective is to plan it for the bigger piece of the pie/framework where more individuals are probably going to download the application.

  16. Alina Kemakh
    March 14, 2017

    Nice post!
    The tips seem to be really useful. As for push notifications, they can be a worthwile tool. More in detail https://erminesoft.com/how-to-create-winning-push-notification-strategy/

  17. March 17, 2017

    Wonderful Blog,
    I like 1,6, & 7 Points. These three points gives us a wonderful idea about increasing trends and demands.

  18. March 18, 2017

    You should coordinate with a mobile app developer company so that you can resolve your issues. There are some times need litte technical assistance.

  19. April 6, 2017

    Android app development experts should consider this tips while developing their apps. Thanks for sharing.

  20. April 13, 2017

    This is quite a detailed article which really explains each and every
    thing about the apps Programming, The tips seem to be really useful. I have seen http://www.iqlance.com/portfolio/ having big clients and good reviews.

  21. James
    May 4, 2017

    Great post, thank you. I love the idea of scheduled, in-app messages. I
    will definitely be testing this in our upcoming app and even our video
    eCourse. iOS App Development Company

  22. June 26, 2017

    well written stephanie keep it up http://maplelabs.ca

  23. July 13, 2017

    You have provided an nice article, Thank you very much for this one. And i hope this will be useful for many people
    visit http://smarther.co/ios-app-development-company/ https://uploads.disquscdn.com/images/414cf9564605fc25ff0648f39cc90cef15739456d82cf529b98f34e0a828fd4a.png

  24. July 21, 2017

    I wondered upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.

  25. August 8, 2017

    great and nice blog thanks sharing…….

  26. September 26, 2017

    To increase user engagement, tips number 1, 3 and 6 are most important. As first impression is the last impression.

  27. October 24, 2017

    Thank you for this valuable article. User experience is very important to engage customers in mobile apps.

  28. December 4, 2017

    Great post. Thank you for this valuable article.
    Mobile Application Development Company

  29. December 18, 2017

    Put push notifications which are personalized along with in mobile app and messages, make sure use incentives to encourage users to come back! Use app advertising types, and deep links. Thanks for the post.

  30. December 26, 2017

    Try to make attractive User Interface and functionality for mobile apps then you will get great response from the users.

  31. January 5, 2018

    remarkable! Its truly amazing article, I have got much clear idea about from this piece of writing.

    Real Estate Agents in Chennai

  32. January 8, 2018

    I wondered upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.

Leave a Reply

Your email address will not be published. Required fields are marked *

Street Fight Daily: SoLoMo Hype Wanes, Groupon Makes Another Goods Buy