A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Instantly Yours, for a Fee (The New York Times)
This holiday season, same-day shipping has replaced free shipping as the new must-have promotion. It’s logistically complicated and money-losing — and may not even be a service that consumers want or need, analysts say, but retailers from Walmart to small shops like Shoptiques are willing to take the risk.
Street Fights of 2012: The Battle Over SMB CRM (Street Fight)
Steven Jacobs: After two years of watching siloed firms like Groupon explode, 2012 saw a shift in how companies approached the hyperlocal market. Business-to-business plays, particularly in the marketing space, emerged as a more efficient alternative to the early pioneers.
Making of a Hyperlocal: Competitors (Sarah Hartley)
Sarah Hartley: Even the idea of ‘competition’ in the hyperlocal space can be problematic as many publishers don’t feel they are competing with other existing services but instead come from a starting point of providing something new, missing or complimentary to what was previously on offer. However, established operators may feel they ‘own’ the local space. Here’s five different approaches to consider…
Street Fights of 2012: The Mobile Search for Local Discovery (Street Fight)
Steven Jacobs: 2012 was mobile’s debutant year: introduced to society at large, but still very much in the process of growing up. For local search, that meant mobile queries jumped by nearly 56% while desktop growth slowed to a little over 12% in 2012.
Social-Local Optimization: A Strategic Imperative in 2013 (iMedia Connection)
Rob Reed: In 2012 we have seen several brands starting to take local optimization of their social channels seriously. Why? Because brands are realizing they need to set up their locations for maximum search, engagement, and discovery.
Foursquare Partners with NASA on Curiosity Rover-Themed Badge (The Next Web)
The location check-in service has teamed up with NASA on a new “Curiosity Explorer” badge in honor of the Mars rover. The tie-in with NASA is a great idea, as it helps Foursquare establish itself as the go-to location service, while offering a fun way for users to interact with the Curiosity mission.
Everything is in Real-Time: Media in the Age of Conversation (Pando Daily)
Kirk McDonald: The concept of SoLoMo — the convergence of Social, Local, and Mobile — is the activation point for the connections occurring between consumers and content in a specific place in time. Just as media is being created in real time, it’s being sold in real-time: a perfect pairing, which succinctly and simply describes the sudden rise of ad-tech.
Transit App Moovit Takes a Page from Waze’s Crowdsourcing Playbook (GigaOm)
Moovit is trying to be the Waze of public transit by offering a crowd-sourced transportation app for bus and train commuters. The system hopes to provide more accurate estimated time of arrivals and better updates on upcoming travel conditions.
PODCAST: This Week in Location-Based Marketing — Triton Digital (Street Fight)
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss news from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital.