News and Analysis

Raise Report: Privy, Reflektion, InVision Lock Down New Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Glint, Instart Logic, Wibbitz, ActionIQ, and Connatix.

LBMA Podcast: Hilton Hotels, Hatch Loyalty, Twitter

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Phann music, Mastercard goes AR, Yext, Plot Projects, Staples + WorkBar.

Why Local News Sponsorships Are More Relevant than Ever

Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize… CNN Dips Into Commerce with a Digital Product Guide… NYT Beats Profits Estimate as Digital Subscription Count Soars…

Latest Posts

5 Strategies for SMBs Using Social Gifting Apps

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Translating Facebook fans and Twitter followers into actual sales is a challenge that even the largest brands are still working to overcome. To break through the clutter and get noticed, small businesses are increasingly using social gifting platforms to send gift cards and physical items to online fans. Here are five tips from the experts on what small businesses can do to ensure a high ROI on any social gifting promotions…

Street Fight Daily: Airbnb Eyeing Former Square COO, Nokia Opens ‘Here’

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Airbnb May Hire Former Square Exec Rabois as COO (Wall Street Journal)… Nokia Opens Up Here platform With an Eye to the Future (GigaOm)… Why Big Brands Fell Out of Love with Check-Ins (Digiday)…

Case Study: Restaurant Chain Uses Mobile Program to Target Nearby Customers

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At 54th Street Grill & Bar, a regional chain with 19 locations in Missouri, Kansas, Illinois, and Texas, marketing director Kelly Reid used a mobile loyalty platform called Front Flip to send discounted offers to consumers who’d visited businesses within a five-mile-radius of any 54th Street locations without checking-in at one of her restaurants, and had managers ask those customers why they hadn’t come in before. Here’s more about what she learned….

5 Ways SMBs Can Find Success With Social Media Marketing

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A debate has been brewing on Street Fight over whether small business owners should be spending money on social media, and its general overall importance as a marketing strategy. We figured it might be worth it to check in with a few social media marketing companies to get their latest and best tips and insights for SMB success in social media…

PODCAST: This Week in Location-Based Marketing — Talkbits, Moves

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Talkbits — this generation’s version of the CB radio. Meanwhile, Weve wastes no time and starts working with Virgin Records; big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game; Yahoo! destroys (er, acqui-hires) Alike; and a glimpse of the future of the insurance industry from Spain. Plus, Sampo Karjalainen, founder of Moves stops by, and our resource of the week shows the power of big data…

Street Fight Daily: Life After Patch, What Really Happened at LivingSocial?

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Life After Patch.com: A Newspaper Editor Returns To Newsprint (The Awl)… What Really Happened at LivingSocial? (Fortune)… The Newsonomics of The Boston Globe Sale (Nieman Journalism Lab)…

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

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Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…

In an Effort to Woo Brands, Verve Mobile Launches Audience Solution

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The targeting tool allows advertisers to use location data to reach specific audiences – say, middle-aged moms or travelers – with a higher-funnel branding message, rather than the lower funnel “call-to-location” messaging endemic of traditional geo-fencing campaigns.

A Decade Old, iBrattleboro Keeps Journalism First, Profits Second

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For co-founders Chris Grotke and Lise LePage, the bottom line is not what’s found in the last entry on a profit-and-loss statement.. “Journalism is a little more important than money,” Grotke says. “If you’re doing [hyperlocal] to make money, I suggest you not do it in a small town. Go to a big city.”

Street Fight Daily: Square Puts ‘Business in a Box,’ Google Opens Glass

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square’s ‘Business in a Box’ Offers a Digital Register for $300 (Wall Street Journal)… Google Will Offer Its Glasses to Select Few (New York Times)… Patch Reportedly Cuts Editors in Lead Up to Pivot (Business Insider)…