News and Analysis
JustPremium CEO Details Industry Campaign Against Ads That Users Hate
Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.
Street Fight Daily: Clothing Brands Use AI to Boost Mobile Sales, BuzzFeed Innovates on Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Fashion and Beauty Brands Use AI to Drive Mobile Purchases (Digiday) Working with personalization platform Qubit, DvF set up an algorithm-based discovery feed on its mobile site that’s curated using artificial intelligence and tailored to each user. The feed reflects an assortment that changes, […]
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Why Mom-and-Pops Will No Longer Pay for ‘Social Media Management’
The social media hype bubble has burst, and most very small businesses have not realized their ROI in social media. They’re not willing to pay my company — or anyone else — hundreds of dollars a month to market their company on Facebook or Twitter. Instead they are diverting those dollars to pay per click options, SEO, optimizing their websites for conversion and mobile, or targeted local media advertising…
Survey ‘Paywalls’ May Not Be as Good as They Sound for Local Media
While surveys may be a good source of revenue, it’s not a long-term solution for local news sites:There is an inherent supply-and-demand issue — not very different from the one that arises with online display ads. As more and more publishers adopt Google Consumer Surveys, Google can begin dropping its publisher payout because it has enough supply…
Street Fight Daily: Gannett Paywall Pays Off, AOL Sunsets Hipster.com
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Case for Paywalls: Gannett Gains While Digital First Experiments (Poynter)… More Change At AOL: Photosharing App Hipster.com Is Shutting Down (TechCrunch)… PayPal Destroys Google Wallet, MasterCard, Square, and Visa in Digital Wallet Study (VentureBeat)…
Understanding the Local Consumer’s Online Path to Purchase
Consumers are using the web to become highly informed about everything they buy, and what they see (or don’t) about a business online affects whether they purchase from that company. It’s much more complex and time-consuming for small businesses to reach these digital consumers than ever before, so it’s up to solutions providers to help clients create and sustain a total web presence…
5 Misconceptions SMBs Have About Mobile Advertising
Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they’re hearing from SMBs…
Street Fight Daily: ‘Find My Friends’ on Facebook, DFM Considers Paywall
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Is Said to Create Mobile Location-Tracking App (Bloomberg)… Digital First Media is Working on Paywalls, Even Though It Really Doesn’t Want To (PaidContent)… Will “Stalking Apps” Be Stopped? (Time)…
Yodle CEO: Nearly 40% of the Leads We Generate Come From Mobile
In the fast-churning world of small-business-focused digital start-ups, Yodle’s nearly eight years in the business already make it a bit of a veteran player. Street Fight recently caught up with the company’s CEO, Court Cunningham, to talk about the future of mobile advertising and why small business websites are still so important as marketing channels…
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