News and Analysis

News & Analysis

DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize

by Tom Grubisich Share this  
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The delete button has hit two well-known and established local news sites. The twin closures came a week after the staff at DNAinfo New York voted to be unionized under Writers Guild of America East.

News & Analysis

GateHouse’s UpCurve Acquires Closely to Complement ThriveHive

by David Hirschman Share this  
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Closely will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data. The buy enhances ThriveHive’s data-driven product suite by marrying its guided marketing platform with social media management software.

News & Analysis

Borrell Sizes Up What’s Behind Local Ad Media Choices

by Tom Grubisich Share this  
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We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, according to a new study from Borrell Associates.

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After Harrowing Ride, LivingSocial Raises $110 Million to Press On

by Steven Jacobs Share this  
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In a memo to employees on Wednesday, CEO Tim O’Shaughnessy said the company raised a new round of funding from “existing investors.” O’Shaughnessy did not say whether Amazon, which wrote down its $175 million investment in the company in Q3, had invested in the latest round…

Commentary

How Big Brands and SMBs Can Use Vine Videos to Reach Local Consumers

by Rob Reed Share this  
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Vine has not only cracked the code on mobile video. It has created an entirely new medium. The question for brands and local businesses alike is how to leverage it as a marketing channel. Here are a few ideas about how to test the new app and what to look for as it matures…

Case Studies

Case Study: Cumberland Farms Partners With PayPal on Mobile App

by Stephanie Miles Share this  
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In April 2012, Cumberland Farms teamed up with PayPal to launch a mobile payment application, which allows customers to pay for gas through their smartphones. In the 11 months since the app debuted, repeat usage statistics have been in the 88th percentile, a metric senior brand strategy manager Kate Ngo says shows how convenient a mobile payment platform can be…

News & Analysis

Street Fight Daily: Location’s Dirty Secret, Yelp Explains Filter

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Dirty Little Secret About Location-Targeted Mobile Ads (Business Insider)… Yelp CEO Stoppelman Explains the Site’s Controversial ‘Review Filter’ (Screenwerk)… How to Make the Most of Mobile Local Search (Mashable)…

News & Analysis

Hyperlocal Crowdfunding May Become a Reality — Here’s How to Prepare

by Brian Dengler Share this  
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Despite a recently missed deadline that would have given hyperlocal businesses an ability to raise capital through crowdfunding, backers of the Jumpstart Our Business Startups Act (JOBS Act) are optimistic that equity crowdfunding could become a reality by the end of the year. What can hyperlocal ventures do right now to get ready for equity crowdfunding?

News & Analysis

8 Strategies for Generating Buzz Around a New Hyperlocal Platform

by Stephanie Miles Share this  
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Entrepreneurs need more than just a great idea to launch a successful hyperlocal business — they need a way to promote it. Here are eight strategies for generating PR and promoting a new hyperlocal platform, delivered by executives who’ve been in that very same position…

News & Analysis

Street Fight Daily: Location Gains in Mobile, TD Bank Gets Hyperlocal

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Real-Time Location Data Gets a Bigger Slice of Mobile Targeting (eMarketer)… TD Bank Breaks Social Marketing Mold and Invests in Google+ Local Content (AdAge)… The Next Big Thing in Local: Kids (PandoDaily)…

News & Analysis

Hyperlocal M&A Heats Up — Here’s What 4 Big Acquirers Are Looking For

by Steven Jacobs Share this  
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Just six weeks into the year, we’ve already seen a spike in hyperlocal industry acquisitions (not to mention well-founded rumors). Here’s a quick look at four major players who may be in the hunt for locally focused acquisitions and what each might be looking for…

News & Analysis

Openings & New Hires at YP, Facebook, PubMatic, CBS Local, and More…

by Kelly Benish Share this  
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YP brings on a heavyweight from AOL, Clear Channel and others to head up its national markets group. CBS Local poaches from CityGrid. There’s activity in the U.K. at Discount Vouchers and Shopitize. Plus there are openings at Yelp, Facebook, SinglePlatform, LivingSocial, Google, and more…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Flock

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about live music discovery app Timbre, Ford’s new location apps in SYNC, rumors about a Facebook “friend finder,” and a deep dive into the abrupt closure of Everyblock by NBCU…

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