Street Fight Daily: Duopoly’s Dominance Grows, Aging Millenials Shape Brand Success

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Study: The Duopoly Will Capture Almost All Ad Growth in 2018 (AdExchanger)
Both platforms accounted for 96% of growth in global digital ad spend in 2017. And despite concerns about Facebook’s shrinking ad load, Magna said social media will grow by 37% this year, while video grows by 28% in the US.

Why Mobile Ads Need Form and Function (VIDEO) (Street Fight)
Michael Boland: Verve VP and creative director Walt Geer believes that effective mobile local advertising balances form and function. The view towards proper balance stems from Geer’s longstanding position that more attention needs to be paid to creative in mobile ad campaigns.

Emerging Brands Riding the Millenial Wave (MediaPost)
Every market related to home and family is about to boom, but with a new kind of buyer — a mobile-first millennial with a distinct set of attitudes, aspirations, and marketplace preferences. An analysis of digital market intelligence data reveals that a handful of brands are riding this wave to digital growth.

How Closetbox Is Using Location Tech to Disrupt the Self-Storage Industry (Street Fight)
The company uses excess capacity in the existing logistics network to pick up and deliver storage in real-time. When consumers order movers via Closetbox’s mobile app, the company finds the nearest moving trucks with available space, and customers’ items get picked up and stored at private storage warehouses right away.

Video Will Make Up 75% of Mobile Traffic in 5 Years (Recode)
Overall, worldwide mobile data traffic will increase to 110 exabytes per month in 2023, according to Ericsson, or the equivalent of 5.5 million years of streaming HD video. It’s eight times the 14 exabytes per month we used in 2017.

How Facebook Is Pitching Watch to Advertisers (Digiday)
Facebook is out shopping Watch to advertisers and their agency ad buyers by pitching it as a way to get the most of their current Facebook spend.

The Case for Amazon’s One-Trillion Dollar Future (Quartz)
Research analysts at Morgan Stanley think it could go even higher. With Amazon’s core e-commerce business, cloud services platform, signature Prime membership, and other revenue from ads, they make the case that the company could be valued at $1 trillion.

How Marketing Must Evolve with Smart Devices (AdWeek)
Our new 2018 Trends report (out on Dec. 12), includes a focus on why forward-thinking organizations are blending digital with physical—and why those who aren’t should be. But what does this mean for the marketing sector?

eTrack Tech Has a Mission to Make Manufacturing Safer for Small Businesses (TechCrunch)
Barbara Timm-Brock wants to make sure that equipment functions properly so that employees are safer and industrial companies can save money on one of their biggest expenses — the equipment they use.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]