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Why Broadcasters Need to Embrace Digital Hyperlocal
There are lots of hyperlocal marketing opportunities are being missed daily by traditional broadcast media. This isn’t because stations don’t want the revenue — it’s because they are so understaffed and under-funded, it’s simply difficult to devote resources to learning new technologies. But this may be exactly the right time to start investing their (very small) resources to upgrade mobile apps and improve online capabilities to tap hyperlocal dollars…
CityGrid CEO: Passive Location Data Will Be ‘Transformative’ for Hyperlocal
In May 2011, Street Fight spoke with Jay Herrati, the former CEO of CityGrid, about the fragmented nature of the local online advertising marketplace and the future of the then-exploding Groupon. Recently, we caught up with Jason Finger, Herrati’s replacement, to discuss some surprises over the past two years and the coming “verticalization” of the hyperlocal industry…
Street Fight Daily: Waze’s Advantage, Location Data Drives Mobile Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… As Mapping Costs Rise, Waze’s Volunteer Army Will Give It an Edge (AllThingsD)… Location Information to Make Mobile Ads More Valuable (CNET)… Foursquare Needs Check-ins to Build Strong Local Search Engine (Mobile Marketer)…
Street Fight at Two: Looking Back, Looking Forward
When we first launched Street Fight in April of 2011, we saw a lot of energy coming together around consumer targeting by location, and over he past two years we’ve seen many companies in the hyperlocal space really starting to gain traction. We’ve really enjoyed the ride so far and we look forward to bringing you even more of the latest news, research and community around hyperlocal business in the coming years…
What Reviews Sites Need to Do to Prepare for Facebook’s Graph Search
It’s well known that reviews, ratings, and recommendations are a major factor in driving consumer decisions. Sourcing friends or people you know to provide advice holds even more weight when it comes to personalization and has an added benefit of trust. This is what makes the concept of Facebook’s new Graph Search so powerful…
Street Fight Daily: Facebook Readies SMB Push, Foursquare’s Nascent Asset
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook (TechCrunch)… Why Foursquare’s Growth Story Is Better Than You Think (Forbes)… Andrew Mason on How to Deal: From Founder to Ex-Groupon CEO (Fast Company)…
Openings & New Hires at Yelp, Groupon, Local.com, Viddy and more
It is indeed hiring season! Who are the eager employers? Nokia, DexOne, Yelp, Hibu, CityGrid, Local.com and Street Fight among them (us). On the move this week include executives at Local Market Launch, Groupon, Acquisio and Viddy, where the son of Michael Ovitz has faced some controversy over his company’s distribution techniques. Plus, find out who’s looking to make the leap. Read on…
Report: Online Ad Revenue to Hit $24.3B in 2013
In looking at the categories of ad revenue, Borrell found that displays ads, which have taken a lot of heat in the industry for their supposed increasing irrelevance,, remain the dominant choice of businesses. But targeted display has moved ahead of run-of-site display, and targeted’s rate of growth is far higher…
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