News and Analysis
Street Fight Daily: Google Assistant Fuels Hyperlocal Biz, Inside the Digital Content Bubble
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Time Out Plans to Use Google Assistant to Grow to Connect Users with Local Businesses (Digiday) City guide Time Out has developed an app for Google Assistant through which people can ask up to 100 questions about what to do in their city. Time […]
Street Fight Daily: Amazon Adds Local Artisan Products to Prime Now, CPGs Go Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch) For the first time, handcrafted items from local artisans – including things like home décor, jewelry, art, and more – will be available on Prime Now today all the way through […]
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Street Fight Daily: Google Wallet Leaking Money, Brand Networks Snags $68M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Wallet Is Leaking Money (Businessweek)… ‘Uber For Local Home Services’ Provider ClubLocal Launches In The Bay Area (TechCrunch)… Running Local: Why Facebook Marketer Brand Networks Just Snagged A $68 Million Round(Forbes)…
5 Reasons to Add Gift Cards to a Digital Loyalty Program
Promoting customer loyalty is a broad goal that local merchants are tackling in many different ways. While plenty of platforms utilize mobile redemptions and out-of-the-box rewards or coupons to curry favor with consumers, an increasing number of loyalty providers are moving outside the virtual environment with pre-loaded physical gift cards…
Street Fight Daily: Yahoo Talks ‘Localization,’ Smartphone Adoption Reaches Majority
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Checking Into Foursquare? Yahoo’s CFO Talks About Next Mobile M&A — Including Importance of “Localization.” (AllThingsD)… Pew: 61 Percent In US Now Have Smartphones (MarketingLand)… Yelp Eyes Shopping On Site (SocialTimes)…
With Disparate Data, Factual Founder Sees Opportunity
In a fireside chat with Marketing Evolution CEO Rex Briggs at Street Fight Summit West Tuesday, Gil Elbaz, chief executive at Factual, the location data company, said there’s a massive opportunity for startups to help digest and analyze the massive amount of data coming from mobile devices. The challenge, says Elbaz, is folding additional information into location data to help better understand the context of the user…
Why Marketplaces Fail, and How to Make Them Work in Local
Earlier this spring, Andrei Hagiu, an associate professor at Harvard Business School, published a piece in the Harvard Business Review looking at why marketplaces fail. Based on recent research, Hagiu, and his co-author Julian Wright, broke down the various pitfalls of building a marketplace, concluding that on the continuum between multi-sided platform and reseller, most businesses fell closer to the reseller end of the spectrum…
With the Point-of-Sale, Simple and Open Breeds Success
During a panel at the Street Fight Summit West moderated by Mark Canon of IBID Strategic Consulting on Tuesday, Patrick Gauthier, Head of Product Strategy, Retail Services, PayPal; Square’s strategic partnerships chief Chuck Kimble, and Clover CEO Leonard Speiser took a deep dive into the delicate dynamics of bringing local businesses’ payments into the cloud…
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