Street Fight Daily: How AMP Beat Instant Articles, AI Shapes Brand Relationships

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

How Google AMP Beat Facebook Instant Articles (Digiday)
Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers.

Raise Report: New Funding for AxleHire, Digital Genius, Happy Returns (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for SendBird, TrendKite, Rubikloud, and Dahmakan.

How Invisible AI Shapes Our Brand Relationships (VentureBeat)
Each AI innovation that has become a part of our daily lives has cultivated a relationship with consumers over time, encouraging us to file companies’ products’ away in our subconscious, ready to recall as soon as we’re in need of our next coffee, dish soap, or clothes-shopping binge.

Video-Streaming Service Customers Widely Pan Use of Ads (eMarketer)
Perhaps due to the dominance of non-ad services such as Netflix — which was used by 90% of SVOD customers in the survey — streaming service users have some distinct ideas about the role of advertising on their platforms of choice. They don’t like it.

Search Advertising Enters 2018 on the Cusp of a Renaissance (Forrester)
Brandon Verblow: Search is poised to experience a late-stage renaissance this year as several shifts in the digital media landscape push marketers toward search advertising.

Why Brands Should Be Ready for Alexa Ads, Despite What Amazon Says (AdWeek)
Ann-Marie Alcántara: It’s soon going to become Alexa’s world that we’re just living in, complete with its own product recommendations disguised as ads.

Snapchat Ramps Up Content Deals (MediaPost)
While Facebook and Google battle each other for the affection, or at least grudging loyalty, of media companies and publishers, small but plucky contender Snapchat is steadily building its own relationships with content creators.

Checks and Balances Are Key to Clean, High-Quality Data (AdExchanger)
Rob Finora: Marketers now use data-driven initiatives as the backbone of their campaigns more than ever. But with this boom comes the exponential concern about data transparency and quality, which are both critical for campaign success and the bottom line.

Mapbox Makes Another Acquisition to Bolster Its Navigation Toolkits (TechCrunch)
Mapbox, the SoftBank-backed developer of mapping applications that competes with Google Maps, TomTom, and Here, has acquired the developers behind Mapzen’s Valhalla project in a bid to strengthen its navigation toolkits.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]