News and Analysis
LBMA Podcast: Microsoft Azure + TomTom, Snapchat Object Filters
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Sports Experts, Blulog’s Cool&Go, JCDecaux + Neustar, Bluedot signs Transurban. Correction: Waze+AllState. Special mention: Radio.Garden
Bklyner Announces It Will Shut Down Unless It Hits Subscriber Goal by Dec. 31
The Brooklyn-based hyperlocal network has announced it will close down coverage of its 11 neighborhoods unless it can attain 3,230 digital subscribers by the end of December. In this Q & A Bklyner founder Liena Zagare, presents the stark facts about her publication’s 11-hour predicament.
Latest Posts
Street Fight Daily: Square Redesigns Wallet, Why Facebook Passed on Waze
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Wallet Gets a Major Redesign (CNet)… In Passing on Waze, Did Facebook Make a Big Mistake or the Right Call? (AllThingsD)… Foursquare Tries To Find Revenue By Turning Your Data Into A Samsung Galaxy S4 Ad (TechCrunch)…
In Rush to Local Services, Thumbtack Nabs $12.5M Series B
The investment dollars keep flowing for companies in the local services space. Two months after scheduling firm Booker nabbed 27.5 million from Bain, Thumbtack, a startup that has built a reverse Craigslist for local services, has raised 12.5 million from Sequoia Capital in a series B round, bringing its total funding to a little over $18 million…
‘Indies’ and Sustainability: One Destination, Different Paths
In this final column on the subject of sustainability in independent news sites, two editor entrepreneurs, David Askins, of the Ann Arbor (Mich.) Chronicle, and Denise Civiletti, of the RiverheadLocal on Long Island, talk about what they’re doing to keep their sites healthy long-term. A third entrepreneur, Ben Ilfeld, the CEO of AdGlue, talks about why innovation is so important to success…
5 Tools for Point of Interest Geo-Targeting
As the technology behind the most popular geo-targeting platforms continues to improve, marketers have begun to refine their tactics to improve the ROI of their campaigns. One of the latest trends in the world of geo-targeting is known as point-of-interest (POI) targeting, or geo-conquesting…
Street Fight Daily: Gannett Buys Belo, Patch Traffic Flat
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Patch has Proved To Be a $200 Million Money-Suck for AOL and Its Traffic Hasn’t Grown In a Year.(Business Insider)… Why Google Bought Waze (Prioleau Advisor)… ComScore: 4 Billion Local Searches in May (Screenwerk)…
With New Products and Integrations, Belly Looks Beyond Loyalty
A year and a half after launch, and Logan LaHive, chief executive of Belly, has a clear message for the competition: we’re winning. The Chicago-based company has rolled out new integrations with Yelp and Facebook this morning, marking the beginning of the company’s push to move beyond loyalty toward an open, social CRM…
Why Mobile Ads Are ‘A Little Scary’ (And Potentially So Valuable)
Mobile isn’t a mass marketing vehicle; it’s my one-to-one, highly intimate connection with the Web. It’s a personal device, and its connection to me is private (or not), powerful, and controllable entirely by me. It is, in fact, a portable, electronic version of me, and I will not permit interruptions in the name of commerce for long…
Street Fight Daily: Google Buys Waze, UBL Snaps Up Local Incite
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Why Google Wanted Waze: The Local Ad Market Is Going Mobile (AdAge)… UBL Acquires Local Incite – Adds Chicago Presence (UBL)… HP and Google Team Up to Offer Small Businesses “IT in a Box” (AllThingsD)…
A Year After Big Scores by SinglePlatform and Yext, Locu Makes a Quiet Push
It’s been nearly a year since Yext announced a massive round of funding and SinglePlatform sold to Constant Contact within a week each other, and the value proposition for a real-time data and content network continues gain steam. As both firms put that capital to use, a third company, Locu, is trying to carve out its own share of the market with a similar model and sizable — albeit smaller — stack of cash…
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