News and Analysis
How Closetbox Is Using Location Tech to Disrupt the Self-Storage Industry
The company uses excess capacity in the existing logistics network to pick up and deliver storage in real-time. When consumers order movers via Closetbox’s mobile app, the company finds the nearest moving trucks with available space, and customers’ items get picked up and stored at private storage warehouses right away.
Latest Posts
Yelp VP Ghaffary: 2.5 Trillion in Commerce Will Remain Offline
Contrary to Marc Andreessen’s recent claim, offline retail is not going to die, said Mike Ghaffary, VP at Yelp, during the morning keynote at Street Fight Summit West in San Francisco Tuesday. Ghaffary argued that the majority of the over $3 trillion in commerce will stay offline — and subsequently, the largest opportunity isn’t in bringing commerce online, but in using the web to support it offline…
The Local Search Shadow Economy
We know that there exist a great number of businesses in our local communities that service a variety of needs at their clients’ homes or business locations. Aside from specialized services like Angie’s List and Service Magic, there are few local search outlets that serve potential clients or service providers well in terms of their ability to connect a need with the appropriate provider…
Street Fight Daily: Patch Sees Social Growth, Consumers Warm to Mobile Wallets
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… 29% of Consumers Would Choose a Smartphone Over a Wallet When Going Out (MobileCommerceDaily)… Growing Consumer Interest for In-Store Delivery of Mobile Coupons, Says Study (i2G)…
Mobile Local Advertising: Not Just for Early Adopters Anymore
Over the past few years I’ve done some axe-grinding about the lack of location targeting in mobile advertising — and the fact that desktop ad strategies have largely been ported over to the small screen, particularly among large brands and agencies. But in recent months we’ve started to see some of those habits break down, beginning with newer companies in mobile that don’t have to “unlearn” anything to get there…
6 Ways That Broadcasters Can Embrace Hyperlocal
As local television viewership continues to decline, broadcasters are increasingly looking for ways to expand their offerings to advertisers. One way they’re doing that is by utilizing hyperlocal channels. To find out more about what broadcasters should know before getting involved in hyperlocal, we consulted with experts in the fields of local media and online advertising…
Street Fight Daily: Yelp Open to Graph Search, Foursquare’s Flaw
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Open to Partnering With Facebook’s Rival Offering (Reuters)… Foursquare Is Generating Too Much Useless Noise (AdAge)… Nesta Research: Public Interest High, Advertiser Interest Low for Hyperlocal Media (London School of Economics)…
It’s Local Media That’s Broken, Not Hyperlocal
In mid-sized cities across America for nearly 100 years, the daily newspaper was the purveyor of enterprise journalism, the opinion maker and a focal point for advertising. In many cities they were monopolies: they set the pricing for advertising, they promoted and punished political officials, and they decided the news cycle every day. But as digital has overtaken American life, mid-sized American newspapers have not kept pace…
LBMA Podcast: Domino’s, LevelUp, and UpOut’s Martin Shen
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Shazam’s background tagging; Domino’s delivers Pizza-smelling DVDs; UberMedia changes the rules in targeted ads with UberAds; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut…
Street Fight Daily: Waze Gets Social with Facebook, Spun Upgrades News App
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Postmates’ Local Delivery Service Hits New York City (HuffingtonPost)… Waze Mapping App Gets a Little More Social with Facebook Events (VentureBeat)… 70% Of Mobile QSR Campaigns Use Location Targeting (MediaPost)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Streets Ahead: Google Chat, and Instagram Reels