News and Analysis
Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Is Trying to Become America’s Easiest Place to Shop. Here’s How… GDPR Is What Facebook Advertisers Should Really Worry About… Consumers Want Voice Services Beyond Basics…
Report: Consumers Warm to Voice, Demand More Integrated Experiences
Both voice device ownership and voice shopping activity have nearly doubled in the past six months, with 17% of shoppers now owning a voice device and 42% of those device owners using voice to shop, a report by Narvar found.
Big Brands, Local Perspectives: Tommy Bahama
CEO of Tommy Bahama Doug Wood cites systems that don’t talk to or easily integrate with one another as his company’s biggest technological challenge right now. The company, like many multi-store retailers, is investing in and focusing on tying its brick-and-mortar and online businesses together.
Commentary
The Five Fundamentals of Deals Success for Local Media Companies
Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…
Can Local Save Mobile Ads?
Oversupply of ad inventory on mobile could lead to the kind of runaway commoditization of display ads that developed on desktop over the past decade. The result: tanking CPMs. So how do we avoid that in mobile?
Can Tech Innovations Bring Revenue for Hyperlocal Publishers?
What innovations can help startup news sites earn money? How should hyperlocal publishers decide what technology to use? These are constant questions at the Journalism Accelerator, a website focused on crowdsourcing knowledge to help journalism find new, sustainable financial models. In a recent conversation Street Fight’s David Hirschman and CJR’s Michael Meyer talked with JA about some of these issues…
Latest Posts
The Patch Saga, and Its Implications for Local Media
Aol’s decision to unload its struggling hyperlocal network earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader questions, even as many local media companies have recently started to see signs of reinvestment…
Openings & New Hires at Kenshoo, GateHouse, Local Corp and Search Influence
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Daily Press, AOL, PAGE Cooperative, and more…
LBMA Podcast: YP, Digby, and Lawrence Coburn of DoubleDutch
On the show: Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly. Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium, and our resource of the week answers the question of what is your price to give up your location…
Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Don’t Count NFC Out of Apple’s Mobile Payment Plans Just Yet (GigaOm)… Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 (MediaPost)… Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet (TechCrunch)…
Citi Global Head: NFC Will Win Out By End of 2014
Near field communication (NFC), the much-maligned technology that once was held as the future of mobile payments, may not be dead yet. Richard Char, global head of digital networks and merchant Services at Citi, believes that two emerging trends will turn the tide for NFC, dissolving many of the infrastructural barriers that have mired its growth…
Borrell Report Details Legacy Media’s Struggles in the Digital World
The good news is that “three-fourths of all advertising dollars this year will go to analog media – despite a decade of maligning by digiterati.” The bad news is that by 2018, pure plays “will sap all their growth.” In this Q&A, CEO Gordon Borrell explains the upside-down numbers…
Street Fight Daily: AOL Unloads Patch, Handybook Buys Exec
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…. AOL Unloads Most of Patch Local-News Site (Wall Street Journal)… Handybook Buys Exec in a Deal for the On-Demand World (New York Times)… Jack Dorsey Says The Receipt Is Untapped “Canvas” And “Publishing Medium” (BuzzFeed)…
Thinknear GM: Why the Shift to Programmatic Will Benefit Local
Eli Portnoy, GM of Thinknear at Telenav, says demand for location ad tech is “white hot.” Street Fight caught up with Portnoy recently to talk about what the rise of programmatic means for hyperlocal targeting, and the dirty secret(s) marketers need to know before jumping in…
Street Fight Daily: Square Valuation Hits $5B, NFC’s Continued Decline
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Square Valuation Rises to $5bn (Financial Times)… Au Revoir NFC? Carrier Bouygues Reportedly Cools on Contactless Payments (GigaOm)… What Secrets Your Phone Is Sharing About You (Wall Street Journal)…
The Real World Is on the Verge of Its Own Data Revolution
With nearly 9 billion devices connecting to the web today, the malls and main streets where consumers still spend 90% of their income are on the verge of their own data revolution. A world of connected devices — from smartphones and tablets to wi-fi routers and bluetooth beacons — are measuring the comings and goings of buyers and sellers locally, creating a new dataset that businesses, consumers and technology companies can use to create a better, more efficient local marketplace…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem