Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.

apple_logoDon’t Count NFC Out of Apple’s Mobile Payment Plans Just Yet (GigaOm)
Could Apple be adding NFC to a future iPhone after all? It’s difficult to say but a patent filing shows that Apple is at least considering it for part of wireless mobile payment system. It suggests that Apple is simply keeping its options open for wireless payments but will instead use iBeacon technology.

The Patch Saga, and Its Implications for Local Media (Street Fight)
Steven Jacobs: Aol’s decision to unload its struggling hyperlocal network earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader questions, even as many local media companies have recently started to see signs of reinvestment.

Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 (MediaPost)
Delivering on mobile’s full potential, location-based ad targeting is finally ready for the big time. By 2017, spending on location-targeted mobile advertising will reach $10.8 billion, which would represent a 52% share of all mobile ad dollars.

Openings & New Hires at at Kenshoo, GateHouse, Local Corp and Search Influence (Street Fight)
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Daily Press, AOL, PAGE Cooperative, and more.

Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet (TechCrunch)
Apple’s iBeacon technology, which uses Bluetooth LE to send notifications to users when they’re inside a physical store, is making another mainstream advance today: Shopkick — the location-based offers startup that was one of the early movers with its shopBeacon service — is today announcing a new retail deal, installing iBeacon functionality in 100 American Eagle Outfitters stores nationwide, including locations of sister brand Aerie.

LivingSocial CEO: ‘We Knew That not Everything we do Would be Right’ (Fortune)
Tim O’Shaughnessy, the 32-year-old founder and CEO of the digital couponing site LivingSocial, announced last week he is stepping down from his job. A few days after his resignation by blog post — he won’t leave until a replacement is found — O’Shaughnessy reflected on what’s still working at LivingSocial, what didn’t work as well and what he plans to do next.

Why 2014 Will Finally Be the Year of the Online Grocer (BloombergBusinessweek)
Traditional brick-and-mortar chains should be worried. Currently, 3.3 percent of total U.S. grocery spending—a $500 billion industry—is online, according to a report from Brick Meets Click. It could reach 11 percent by 2023, a growth rate of nearly 13 percent per year.

Data: 26% of Facebook’s 20M+ Local-SMB Pages Are in US Market (Screenwerk)
SMB surveys reveal widely variable numbers from roughly 50% to more than 80% Facebook penetration in the US. Facebook won’t disclose the geographic distribution of the 20+ million local businesses pages, but Radius says that 5.3 million US businesses in the Radius database are associated with verified Facebook Pages.

Banjo Puts News And Live Events Front And Center With Version 4.0 Of Its Mobile App (TechCrunch)
Social discovery app Banjo has evolved into something quite different from where it started, and that’s a very good thing. The mobile app used to essentially just surface relevant social connections and activities nearby, but it has since harnessed all the data it was gathering to become an event and breaking news detection engine so powerful that many new organizations now use it.

LBMA Podcast: YP, Digby, and Lawrence Coburn of DoubleDutch (Street Fight)
On the show: Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly. Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium, and our resource of the week answers the question of what is your price to give up your location.

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