News and Analysis
Openings and New Hires at Advice Local, TripleLift, Vendasta
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This edition includes openings and new hires at Search Influence, CrowdHere, and Synup.
LeafLink’s Data Indicates How 4/20 Impacts Marijuana Sales
By logging buy/sell transactions between retailers and brands, LeafLink can determine where, when, and how much cannabis is being purchased, by whom, and for what kind of market.
Street Fight Daily: Mobile to Take the Lead in U.S. Ad Spend, GDPR Spooks Location Firms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ad Spending to Surpass TV in 2018… The GDPR Is Spooking Location-Targeting Companies… Amazon’s Other Jeff Steps Into the Spotlight…
Commentary
Why Loyalty Programs Are Broken — And How to Fix Them
The customer loyalty vertical is red-hot. Startups from Silicon Valley to Chicago are working hard to innovate in this area, and, in so doing, are revolutionizing the way brick-and-mortar businesses do business. But startups need to look beyond the simple punch-card model and expand their loyalty products to include features that will effectively influence customer behavior…
The Five Fundamentals of Deals Success for Local Media Companies
Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…
Can Local Save Mobile Ads?
Oversupply of ad inventory on mobile could lead to the kind of runaway commoditization of display ads that developed on desktop over the past decade. The result: tanking CPMs. So how do we avoid that in mobile?
Latest Posts
Case Study: Pizza Chain Uses Customer Data For Targeted Offers
At Patxi’s Pizza, a pizza chain with 12 locations in California and Colorado, marketing manager Jordana Heinke uses the purchasing data she gathers through her company’s mobile loyalty program to send highly-targeted offers to her most frequent customers. “We can immediately see changes happening with volume of interest and redemption if we change a reward,” Heinke says…
Street Fight Daily: Comcast Resurrects Everyblock, iOS in the Car
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Hyperlocal Website EveryBlock to be Resurrected (Chicago Tribune)… Developer activates Apple’s upcoming iOS in the Car system, shows different interface (9to5Mac)… After Rebranding, YP Names Allison Checchi CMO (Adage)…
With Perfect Information, Does ‘Awareness’ Becomes Obsolete?
In a world in which information is finite and often inaccessible, the ability for a business to be top of mind — to carve out a little spot in a consumer’s memory — was a powerful competitive advantage, and one that drove the way businesses sold goods and services to local consumers. But thanks to the rapid adoptions of mobile devices by consumers and the emergence of inexpensive cloud-based operations software, that’s changing…
5 Sales Practices Every Company Should Know
The following sales best practices, inspired by Aaron Ross’ Predictable Revenue, can help companies close more sales in less time. Ross’s framework helped Salesforce.com, one of the most successful startups in history, increase recurring revenues by $100 million…
Street Fight Daily: Mobile Driving Yelp’s International Growth, Mobile Ads to Hit $18B
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Yelp’s Stoppelman Says Mobile Boom to Aid International Growth (Bloomberg)… Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner (TechCrunch)… Bike-sharing Faces Bankruptcy: Cities Withhold Money as Bixi Struggles (GigaOm)…
7 Strategies For Local Merchants Using Big Data Services
One of the biggest misconceptions about big data is that it’s only relevant for large businesses. In reality, big data services are often just as useful for local merchants on Main Street as they are for global retail chains and CPG brands. Here are seven strategies for local merchants looking to take better advantage of big data services…
Street Fight Daily: Retail Foot Traffic Slows, LivingSocial Reboots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Stores Confront New World of Reduced Shopper Traffic (Wall Street Journal)… LivingSocial Board to Prioritize Management, Operations Experience in CEO Search (Washington Post)… Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions (Marketing Land)…
The Patch Saga, and Its Implications for Local Media
Aol’s decision to unload its struggling hyperlocal network earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader questions, even as many local media companies have recently started to see signs of reinvestment…
Openings & New Hires at Kenshoo, GateHouse, Local Corp and Search Influence
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Daily Press, AOL, PAGE Cooperative, and more…
LBMA Podcast: YP, Digby, and Lawrence Coburn of DoubleDutch
On the show: Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly. Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium, and our resource of the week answers the question of what is your price to give up your location…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature