Street Fight Daily: Mobile to Take the Lead in U.S. Ad Spend, GDPR Spooks Location Firms

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Mobile Ad Spending to Surpass TV in 2018 (eMarketer)
This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.

LeafLink’s Data Indicates How 4/20 Impacts Marijuana Sales (Street Fight)
By logging buy/sell transactions between retailers and brands, LeafLink can determine where, when, and how much cannabis is being purchased, by whom, and for what kind of market.

The GDPR Is Spooking Location-Targeting Companies (Digiday)
Advertisers want to use location data in ad targeting, but they’re finding the coming enforcement of the General Data Protection Regulation is throwing a wrench in those plans. AdExchanger: Verve closes European biz thanks to GDPR

Openings and New Hires at Advice Local, TripleLift, Vendasta (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This edition includes openings and new hires at Search Influence, CrowdHere, and Synup.

Amazon’s Other Jeff Steps Into the Spotlight (Bloomberg)
The actual object of Trump’s Twitter rants is the domain of Jeff Wilke, Bezos’ right-hand man for most of the past 18 years. Wilke runs Amazon’s worldwide consumer division, meaning he’s in charge of both selling people stuff and figuring out how to deliver the items as efficiently as possible.

Report: The Mechanics of Customer Satisfaction (MediaPost)
Brands are trying to improve their customer experience. But they are hampered by problems ranging from lack of data to siloization, according to “Elevating the Customer Experience,” a study by Winterberry Group presented by the Data & Marketing Association and sponsored by Pitney Bowes.  

Google Changes Its Messaging Strategy Again (TechCrunch)
Google’s long-and-winding road to figuring out messaging is taking yet another change of direction after the company called time on Allo, its newest chat app launch, in order to double down on its vision to enable an enhanced version of SMS.

VCs Hold Contest for Best AR Pitch (VentureBeat)
Twenty-seven venture capital funds and investors are uniting to hold the Global AR Online Pitch Event, a contest aimed at identifying stellar augmented reality startups.

LBMA Podcast: Postmates & DoorDash, Foursquare, Uber (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.

Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]