Commentary
How a Big Agency Merger Could Benefit Local Ad Sellers
While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.
How the GeoWeb Will Change Consumer and Business Behavior
Digital location-based technologies are now a transformative force for consumers and businesses, particularly when coupled with the rapid adoption of mobile and the growth of big data. I’m a big believer in the future for “GeoDisruption” — the potential for consumers and businesses to interact in fundamentally new ways to take advantage of increasingly precise location-based technologies…
Is Foursquare’s SMB Monetization Here for Real?
The company may discover that SMBs paradoxically prefer the simplicity of flat pricing over relatively complex (albeit more efficient) performance-based ads. The latter requires some degree of ongoing maintenance which challenges non-tech-savvy or time-starved (read: majority) SMBs. This is one reason for famously high churn for SMB self-serve advertising…
Latest Posts
How Marketers Can Use Mobile to Shape a Back-to-School Strategy
It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least an hour planning for back-to-school shopping on mobile…
The Art of Local Marketing: Becoming Selfie-Aware
The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…
Street Fight Daily: Amazon’s Local Ambition, The On-Demand Obsession
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Predicting Amazon’s Secret Plans in Physical Retail (Recode)… On-Demand Beauty Apps Are on the Rise (Wall Street Journal)… Airbnb To Reveal Names Of 124 Hosts To New York’s Attorney General (Fortune)
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Case Study: QSR Chain Drives Revenue With Hyperlocal Tools
When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he’s looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform…”
Street Fight Daily: Ebay Considers Paypal Spinoff, Square Launches Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EBay Considering PayPal Spinoff (Reuters)… Square Goes After Small Businesses With New Suite of Analytics Tools (Mashable)… Majority Of Digital Media Consumption Now Takes Place In Mobile Apps (TechCrunch)…
Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue
Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…
Street Fight Daily: Thumbtack Raises $100M, Uber Opens API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thumbtack, an Online Market for Services, Raises $100 Million (New York Times)… Uber Opens API in Bid to Be Everywhere (Recode)… GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service (TechCrunch)…
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