Street Fight Daily: Groupon Goes After Groceries, Google’s ‘Physical Web’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

groupon_picWith New App, Groupon Goes After Grocery Deals (New York Times)
Groupon has always been a deals company. But it is moving into a different, more traditional deals business: The supermarket. That much was made clear on Thursday when the company unveiled Snap, a new app specifically for giving customers cash back when they buy certain items at the grocery store.

Why Entrepreneurial Publishing is Catching Fire in Local Digital (Street Fight)
Tom Grubisich: Traditional journalistic publishing models are collapsing right before our eyes are starting highly innovative sites. In this Q & A, the University of Florida’s Randy Bennett explains how and why this new model of publishing is starting to replace the old models exemplified by the corporate businesses of “legacy” newspapers and broadcasters.

Google Reveals ‘The Physical Web,’ A Project To Make Internet Of Things Interaction App-Less (TechCrunch)
Google has revealed a new project called The Physical Web to provide “interaction on demand” so that people can walk up and use any smart devices without the need for intervening mobile apps. This would make it possible for users to simply walk up to a bus stop and receive the time until the next arriving bus, without any additional software needed.

Should Local Advertising be Bracing Itself for On-Demand? (Street Fight)
Andy Vogel: For the local advertising industry, why not look ahead to on-demand? Just because expectations among SMB owners have been conditioned towards moderate turnaround doesn’t mean an SMB wouldn’t be absolutely thrilled to have their newly purchased website and SEM package running tomorrow instead of next month.

Here’s The Evidence That Google’s Search Results Are Horribly Biased (Business Insider)
Yelp and a coalition of like-minded travel and shopping websites have created an elegant demonstration of the way they say Google biases search results in favor of Google’s pages. It’s a Chrome browser extension that Yelp says strips Google+ pages from Google’s search results, forcing the search engine to display only the “organic” result.

Surge Pricing Is Not Price Gouging (Slate)
A San Francisco-based food-delivery startup called Sprig has begun charging “dynamic delivery fees” that rise and fall depending on the time of day and the distance of the delivery. So if you place an order on a Wednesday mid-afternoon, you’ll pay less for the delivery than if you ordered from across town at halftime of the Super Bowl.

What Programmatic Means For Location-Based Retargeting (MediaPost)
Jeremy Ozen: While consumers who are shopping across websites are often sitting at their desks, consumers who are shopping on their mobile phones are usually on the go or in actual physical stores. Acknowledging the way that consumers use mobile means acknowledging the fact that mobile gives physical context to consumers.

Yelp And Michelin Have The Same Taste In New York Restaurants (FiveThirtyEight)
Nate Silver: I took each restaurant on the Michelin list and looked up its Yelp rating. But at least when it comes to New York, this isn’t much of a battle. Yelp and Michelin largely agree on the best restaurants.

WhoWeUse Launches A New App For Local Service Recommendations (TechCrunch)
WhoWeUse, a new mobile app delivering recommendations on local services from your social network, has just launched on iOS. As local services ratings and recommendation companies like Angie’s List make headlines thanks to rumors of a prospective sale, it’s clear that companies still need a good referral for how to get at local markets.

LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual (Street Fight)
On the show: We are LIVE from SM2 in New York City so this is a unique episode for us. We cover the top two stories of the week which are Shopkick selling to SK Telecom and PayPal’s partnership with Samsung for wearable payments. We also have four live guests.

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