News and Analysis
Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..
Commentary
How Will Jeff Bezos Redefine the Newspaper?
Amazon has always been a virtual marketplace, where the location of the buyer has very little to do with a transaction. Bringing the Bezos vision to bear on a community-oriented portal could mean any number of things, but it certainly means the potential for services that bear some resemblance to traditional journalism but are remediated into a form that takes advantage of digital commerce and social media, while maintaining a sense of local community…
As Local Media Shed Staff, Personal Franchise Sites Could Fill the Void
The independent voice of the individual can make “the news” more personal, more compelling, and more exciting. The nuances of the trade can be taught, but people planted within the community with knowledge and perspective offer something that traditional media companies can’t or won’t. And linking local bloggers together is a viable concept…
How to Sell Hyperlocal Into Chambers of Commerce
After lots of research with local chambers, I’ve noticed that the chambers provide minimal resources to local businesses on how to navigate hyperlocal and which tools are the most valuable. In my opinion, that really should be a key responsibility of the Chambers. They should be vetting and approving the technology that will help their members to grow their businesses…
Latest Posts
Street Fight Daily: Google’s Drone Delivery, Samsung’s New Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Google’s Secret Drone-Delivery Program (Atlantic)… Samsung Navigates Away from Google With Here maps for Galaxy phones (Verge)… Uber and Lyft Have Become Indistinguishable Commodities (New York Times)…
Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…
Why the Mobile Industry Needs to Address Its Data Problem
Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…
6 Ways to Use Location Analytics Data in Retail Design
Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether…
Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Takes Steps Against ‘Click Bait’ Articles (New York Times)… For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)… Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Independent Agencies Are Getting Boxed Out of Adtech