News and Analysis

food

As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services

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By offering meal kit services within their stores, brick-and-mortar chains are disrupting the traditional supermarket model and giving themselves a better chance at competing with giants like Amazon.

Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…

Placed Expands Attribution Solution to Measure TV-Driven Offline Visits

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Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes.

Commentary

7 Key Lessons From AOL’s Struggles With Patch

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Why did a well-heeled usurper to newspapers find itself imploding last week? Ultimately, Patch could still reinvent itself — but if it does not there are plenty of lessons to be learned and applied to all of us working to produce the next model of local journalism. Here are seven…

How Will Jeff Bezos Redefine the Newspaper?

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Amazon has always been a virtual marketplace, where the location of the buyer has very little to do with a transaction. Bringing the Bezos vision to bear on a community-oriented portal could mean any number of things, but it certainly means the potential for services that bear some resemblance to traditional journalism but are remediated into a form that takes advantage of digital commerce and social media, while maintaining a sense of local community…

As Local Media Shed Staff, Personal Franchise Sites Could Fill the Void

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The independent voice of the individual can make “the news” more personal, more compelling, and more exciting. The nuances of the trade can be taught, but people planted within the community with knowledge and perspective offer something that traditional media companies can’t or won’t. And linking local bloggers together is a viable concept…

Latest Posts

The Art of Local Marketing: Becoming Selfie-Aware

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The jury is still out on the new Foursquare’s scalability and I’ve grown to like it. But it’s no Yelp killer. For one thing, Yelp has 1000+ local ad sales reps — one of its biggest and most underrated assets. I’ve long been bullish on Yelp for that and other reasons. And in the past month, a few things have shed more light on Yelp’s potential direction…

Street Fight Daily: Amazon’s Local Ambition, The On-Demand Obsession

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyPredicting Amazon’s Secret Plans in Physical Retail (Recode)… On-Demand Beauty Apps Are on the Rise (Wall Street Journal)… Airbnb To Reveal Names Of 124 Hosts To New York’s Attorney General (Fortune)

Case Study: QSR Chain Drives Revenue With Hyperlocal Tools

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When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he’s looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform…”

LBMA Podcast: Amazon’s Local Register, Dealmaker Media’s CEO

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On the show: Verve Mobile’s programmatic direct platform; VMBeacon brings mannequins to life; Cucalu confounds; Yahoo buys it’s 31st mobile company, Zofari; Glympse works on your wrist; and Gilbarco-Vedder Root teams with Verifone at the gas pump…

Street Fight Daily: Ebay Considers Paypal Spinoff, Square Launches Analytics

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyEBay Considering PayPal Spinoff (Reuters)… Square Goes After Small Businesses With New Suite of Analytics Tools (Mashable)… Majority Of Digital Media Consumption Now Takes Place In Mobile Apps (TechCrunch)…

These Local Tech Founders Cashed In — Here’s Where They Are Now

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Golden handcuffs hurt less than real ones, but most entrepreneurs flee an acquirer as soon as the oft-required two year stint runs out. Street Fight took a look at some of the local tech entrepreneurs who sold out in recent years to see where they are now…

Happenings Media Makes Lifestyle Content Pay — In Audience and Revenue

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Sisters Tina Paparone and Angela Giovine are the founders of Happenings Media, which, in five years, has developed into an impressive network of digital lifestyle magazines. Street Fight recently caught up with Paparone to talk about how the duo bootstrapped their operation into a growing network of 23 magazines across the country…

Nimble Commerce to Power E-Commerce for Second Street

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NimbleCommerce and Second Street have announced a partnership agreement where Nimble will become the e-commerce platform and network for Second Street’s media customers…

Street Fight Daily: Thumbtack Raises $100M, Uber Opens API

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyThumbtack, an Online Market for Services, Raises $100 Million (New York Times)… Uber Opens API in Bid to Be Everywhere (Recode)… GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service (TechCrunch)…

Traditional Businesses Still Failing to Reach Online Consumers

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An infographic from Marketecture offers a useful compendium of statistics pointing both to the great opportunity in local and the persistent gap between that opportunity and the actual practice of marketing by many small business owners…