News and Analysis

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

PureCars CEO Talks Power of Location Data—And How Some Brands Can Build Beyond It

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Street Fight talked with Sam Mylrea, CEO of PureCars, a marketing automation and business intelligence suite for auto dealers, to discuss how his company uses location data to help dealerships capture the attention of nearby customers.

Street Fight Daily: Mobile to Overtake TV by 2021, Influencer Marketing Needs a Clean-Up

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zenith: Mobile Advertising to Overtake TV by 2021… Unilever Demands Influencer Marketing Business Clean Up Its Act… Google, Rebuilding Its Presence in China, Invests in Retailer JD.com…

Commentary

What Comes After Local TV?

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Let’s assume that local TV, like local radio did before it, will have to morph into something different. What would that look like? How would it make money? What content would it or could it produce that would accumulate an audience that it could sell? Is one-to-many still an advantage of any sort? Will the new model in any way resemble the old?

Stuck in the Middle: Why Should ‘Local’ Mean ‘San Francisco?’

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I’m pretty well immersed in Dallas’ start-up community, and I’ve noticed a sea change in the last couple years. We may not have the flashy, high-profile buzz-making scene that you’ll find in Silicon Valley (or Alley), but investments are happening. I think that’s partly because we’ve had to make it without the mutli-million dollar seed rounds and gut through on wits and angel investment…

6 Strategies for Patching Up Patch

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To meet the promise he made to shareholders, AOL’s chief executive Tim Armstrong is in the process of cutting staff and other costs at Patch in the hopes that his network of hyperlocal sites will be profitable by the end of 2013. But just making short-term cuts to hit profitability might not be the optimum choice. Patch also has to plant seedlings for mid- and long-term benefits that the company can reap 6-12 months from now…

Latest Posts

Street Fight Daily: Comcast Reviving Everyblock, DeliveryHero Raises $350M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyComcast Bets on Hyperlocal by Reviving EveryBlock (Washington Post)… Delivery Hero, Hungry For Growth, Orders Up Another $350M In Funding (TechCrunch)… Nokia Plans to Unfurl New Mobile Map App (Wall Street Journal)…

YP Hooks Up With Goodzer to Add Services Data to Search

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YP has announced a new partnership with Goodzer that will populate the company’s local search product with information about service provider offerings from the startup. It’s the latest in a series of moves by the yellow pages carve-out to rejuvenate its local search product and draw users away from Yelp and Google, as pressure continues to mount on the listings model…

As IPOs Near, Tech Takes Another Crack at Small Business

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A handful of upcoming IPOs will add fuel to an already-competitive small business marketing and technology industry. But the fundamental question is how these companies slow an already rapid rate of commoditization, and “build a moat” around their businesses to hold back the next wave of startups looking to grab market share in their wake…

Street Fight Daily: Baidu Bets on Local, Court Says Yelp Doesn’t Extort

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBaidu Boosts Location-based Platform With New Services, $10M Investment (Reuters)… Yelp Escapes Extortion Lawsuit Unscathed, Except For Its Reputation (Engadget)… Airbnb Under Fire for ‘Secret’ Plan to Release Users’ information (New York Post)…

6 Strategies for Creating an Effective Email Newsletter

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Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…

How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course

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Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S…

Street Fight Daily: Apple Partnering With Amex, Square Feeling Squeezed

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple Partnering With American Express On New iPhone Payments System (Recode)… Square Feeling Squeezed From All Sides (New York Times)… As Relaunch Hype Subsides, Will Foursquare Survive? (VentureBeat)…

Openings and New Hires at LiveIntent, Affinity Express, and Linkedin

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Elastic Box, Convergent Mobile, Happenings Media, Sonata and more…

LBMA Podcast: Discovery Navigation, Digital Hacking in Real Life

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On the show: Earshot and DoubleDutch raise money; Apple patents a car locator; Lay’s partners with Uber for Uber Picnic; Vemory app launches; Stylebored pays cash for referrals; Omote’s living makeup; Netflix changes room color based on the movie…

Street Fight Daily: Google’s Drone Delivery, Samsung’s New Maps

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInside Google’s Secret Drone-Delivery Program (Atlantic)… Samsung Navigates Away from Google With Here maps for Galaxy phones (Verge)… Uber and Lyft Have Become Indistinguishable Commodities (New York Times)…