News and Analysis

News & Analysis

Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens

by Stephanie Miles Share this  
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As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange.

News & Analysis

With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs

by Stephanie Miles Share this  
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In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.

News & Analysis

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

Commentary

Commentary

How Enterprise Brands Can Localize Social to Boost Relevance and Exposure

by Tara Thomas Share this  
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By now, enterprise multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local leads. But following the lead of savvy marketers, it’s time they go further and create unique localized strategies specifically for social media. Here are a few of the most successful strategies…

Commentary

Could Simple Website Builders Be the Next Hyperlocal Superstars?

by Sean Barkulis Share this  
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Where is the next billion-dollar opportunity in hyperlocal? You might be surprised by the likely answer. Assuming they play their cards right, simple website builders like Wix, Weebly or Squarespace — and not the traditional hyperlocal platforms — have the best shot…

Commentary

As Digital Media Gets ‘Horizontal,’ It Acts More Like Local Businesses

by Terry Heaton Share this  
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Local businesses are the most suited to life in the networked world, because they already deal with people directly, and often on a first-name basis. To the extent that local businesses have learned to do this, they can teach the rest of the business world how to behave in our increasingly collaborative environment…

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News & Analysis

Silicon Valley Looks to Put a Cloud Over Main Street

by Steven Jacobs Share this  
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If you listened to folks in Silicon Valley, it seems like there’s never been a better time to run a small business. The data suggests otherwise. But as marketing automation spreads, SMBs are poised to become stiffer competition…

News & Analysis

Eaze Sees Local Opportunity in Medical Marijuana On-Demand

by Rebecca Borison Share this  
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Like other on-demand services, Eaze lets users easily order a specific strain and quantity of marijuana, finds the nearest deliveryperson with that specific strain in stock, and then tracks the delivery in real-time to get an accurate ETA. Eaze says it can deliver marijuana in San Francisco in roughly 10 minutes….

News & Analysis

LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands

by Asif Khan Share this  
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On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier….

News & Analysis

Street Fight Daily: Facebook Tweaks Algorithm, Airbnb Shuffles Amid IPO Speculation

by Steven Jacobs Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Updates Its Algorithm (Yet) Again. (GigaOm)… Airbnb Finance Chief Swain Departs Amid IPO Speculation (Bloomberg)… The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views (VentureBeat)…

News & Analysis

‘Legacies’ Open Door to ‘Pure Plays’ With Local Media Consortium

by Tom Grubisich Share this  
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The Local Media Consortium has grown to 50 publishers, whose products include 800 newspapers and 200 broadcast stations across the U.S. Here, Rusty Coats, executive director, talks about where LMC is after its first year and where it’s headed…

Commentary

The Value of Measuring the Immeasurable In-Store Customer Experience

by Anne Marie Stephen Share this  
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Consumer purchasing behavior is shifting from stores to online and retailers are seeing less shopper foot traffic into physical stores. Here are five ways brick-and-mortar retailers can utilize passive shopper behavior information in-store and across the enterprise to increase sales…

News & Analysis

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…

News & Analysis

With IPO Under Its Belt, Wix Plans to Move Beyond the Website

by Steven Jacobs Share this  
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Street Fight recently caught up with Joe Pollaro, Wix’s vice president of strategic partnerships, to talk about the company’s plans to move beyond website development, its bet on self-service, and what it looks for in a partner…

Commentary

How Google’s Product Listing Ads Are Hurting Home Remodelers

by Todd Bairstow Share this  
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In the name of a strong user experience and a better advertiser experience, Google’s product listings algorithm could be adjusted to better reflect the intent of homeowner search queries…

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It’s All About Mobile for Brands and Agencies at Mobile Media Summit

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On September 29, Mobile Media Summit, the largest mobile media and advertising conference will kick-off Advertising Week in New York at the famed New World Stages. As a Street Fight reader, save 10 percent on tickets with code SFM10…

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