Raise Report: Cordial, b8ta, Cerebri AI Secure New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
June 26: Pared Locks Down $10 Million to Connect Restaurant Workers With Opportunities
CRV led the Series A round, TechCrunch reported. Pared is a platform that connects restaurant workers in need of shifts with restaurants that need a hand. Pared will use the funds to build out its suite of products and features.
June 27: Puppet Raises $42 Million for Software Delivery Solution
Cisco led the round, which will afford the Portland startup “flexibility” as it grows its client base of tens of thousands, The Oregonian reported. Puppet helps companies manage the automation of their technical infrastructures as well as build and deliver applications.
June 27: Cordial Rakes In $15 Million for Data-Driven Email Marketing Platform
PeakSpan Capital led the round, VentureBeat reported. The company provides marketers with a messaging platform meant to hit consumers with personalized information in the sleekest, most efficient way possible (powered, of course, by machine learning). The funds will go toward an expansion of the platform’s capabilities.
June 28: b8ta Scores $19 Million to Open Brick-and-Mortar Doors
Macy’s led the Series B round, Forbes reported. b8ta helps online retailers set up shop in physical locations with a suite of tools that may be foreign to first-time brick-and-mortar retailers. B8ta not only provides retailers with the tools to open a physical installation but also specializes in cutting-edge store formats meant to capture the dollars of today’s shopper.
June 28: Cerebri AI Secures $5 Million to Collect and Assess Data on Path to Purchase
Microsoft’s M12 led the Series A round, TechCrunch reported. The company promises unprecedented insight into a company’s customers’ levels of engagement along the path to purchase. The funding will fuel Cerebri’s expansion.
July 2: Trax Snags $125 Million to Smarten Retail Shelves Management
Boyu Capital led the Series E round, VentureBeat reported. Trax provides a digital visualization of product placement on retail shelves in order to maximize marketing efficiency and sales potential. The company is seeking clients, particularly in China.
July 3: Airwallex Snaps Up $80 Million for Global Payments Network
Tencent Holdings led the Series B round, Financial Review reported. Airwallex aims to enable companies to conduct business across borders without hitting snags pertaining to exchange rates or other red tape hindering international investment. The funding will help Airwallex expand its network.
Joe Zappa is Street Fight’s managing editor.
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