News and Analysis
GetFiveStars Expands Its Capabilities, Rebrands as GatherUp
GetFiveStars, which helps businesses generate feedback from customers and capitalize on that feedback to better serve them, is rebranding as GatherUp. The name change intends to convey an increasingly holistic approach to customer engagement.
Street Fight Daily: What Ad Tech Consolidation May Look Like, GetFiveStars Rebrands as GatherUp
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… What Ad Tech Consolidation Will Look Like… GetFiveStars Expands Its Capabilities, Rebrands as GatherUp… Mary Meeker Is Leaving Kleiner Perkins…
Street Culture: Qiigo Employees Discover Career Paths They Didn’t See Coming
“It’s all about personal development,” says Qiigo CEO Rick Batchelor of his approach to cultural management. “What works for them, what do they want, where do they see themselves in 12, 24, 36 months, and then help them make a plan to grow toward that.”
Commentary
Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption
More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.
Interconnectivity and the Mobile Mind Shift
We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes to the use and consumption of online services…
5 Tips for the Aspiring Hyperlocal Publisher
Although the business — and consumption — of journalism continues to evolve, its health certainly seems much more robust than it was five years ago. This is particularly true at a hyperlocal level. Yet at the same time some constants remain. In particular, issues around funding — and sustainability — continue to remain one of the sector’s biggest challenges…
Latest Posts
On-Demand Local Services: The End of SMB Advertising as We Know It?
On-demand local services flip the traditional local advertising model. Instead of marketing proactively to generate demand, that demand is captured and revealed for service providers to react in real time. Put another way: Marketing is replaced with a commerce engine…
7 M-Commerce Strategies for SMBs
SMBs that don’t have mobile commerce enabled are practically inviting shoppers who can’t wait until they get home to make purchases to switch their business over to larger retail outlets. Here are seven m-commerce strategies from experts in the field…
Street Fight Daily: Google Launches ‘Local Guides,’ Ten Years of Google Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google Takes On Yelp Elites With Its New “Local Guides” Program (TechCrunch)… Ten Years of Google Maps, From Slashdot to Ground Truth (Recode)… How Apple’s iOS 8 Changes The Game For Brands And Retailers (Mobile Marketer)…
Community Publishers Mixed on Borrell Prescription for Content
Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good […]
LBMA Podcast: Samsung’s Mobile Payments, Trippeo CEO
; Adobe’s Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merrell moves into virtual reality; American Express + HUSH; Facebook Place Tips; Dallas Mavericks partner with Tixsee + Adarsh Pallian of Trippeo.
Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Has Patch Finally Cracked The Code On Hyperlocal? (Digiday)… Grubhub Has Made Its Biggest Move Since the Seamless Merger (Street Fight)… CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth? (Street Fight)…
CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?
Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…
Grubhub Has Made Its Biggest Move Since the Seamless Merger
In the most important move since its merger with Seamless, Grubhub has acquired two delivery companies in an effort to build its own delivery network. The move marks a transition in strategy…
Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014
Mobile advertising technology company Marchex is trying to close the massive attribution gap for marketers who spent $4 billion in 2014 to drive phone calls through click-to-call ads — yet had no way to know which keywords produced the calls…
Marketers Know Even More About Offline Behavior Than You Think
An explosion of cloud-connected devices is spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry…
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature