TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA
What Ad Tech Consolidation Will Look Like (AdExchanger)
Pete Kim: I believe that the future of ad tech will be controlled by companies that can assemble four critical pieces: 1) a full stack, 2) an identity graph, 3) an enterprise software sales force and 4) a services ecosystem.
GetFiveStars Expands Its Capabilities, Rebrands as GatherUp (Street Fight)
GetFiveStars, which helps businesses generate feedback from customers and capitalize on that feedback to better serve them, is rebranding as GatherUp. The name change intends to convey an increasingly holistic approach to customer engagement.
Mary Meeker Is Leaving Kleiner Perkins (NYT)
Mary Meeker, a venture capitalist at Kleiner Perkins, plans to depart the firm this year to start a new investment fund. It is a significant loss for Kleiner, which hired Ms. Meeker, a former Wall Street analyst known as the Queen of the Internet for her bullish coverage of internet stocks, in 2010.
Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps (Street Fight)
Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.
Time Magazine Sold to Salesforce Chief Marc Benioff for $190 Million (WSJ)
Nearly eight months after Meredith Corp. completed its purchase of Time Inc., the publisher has agreed to sell Time magazine for $190 million to Marc Benioff, co-founder of Salesforce.com, and his wife Lynne Benioff.
Many Firms Fail to Observe GDPR Data Request Rule (MediaPost)
Business are failing—big-time—to comply with aspects of GDPR, according to a new study from Talend. For instance, 70% have not addressed requests by individuals for copies of their personal data within the required one-month time limit.
YouTube’s New Ad Product Makes the Case for Vertical Video (Digiday)
YouTube on Sept. 12 launched vertical video ads, a format already offered by Facebook, Instagram, Spotify and, of course, Snapchat. Marketers said they expect YouTube’s to be used differently from Instagram’s and Snapchat’s, though.
Four Reasons Snap’s Stock Price Is At an All-Time Low (Recode)
Snap’s stock price hit an all-time low as a public company this week, closing last Friday under $10 per share — more than 60 percent below the company’s first day of trading 18 months ago.