News and Analysis
Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns
Touted as the first deal of its kind, the partnership opens up for brands a social platform that provides the unparalleled opportunity to target users with verified addresses who are guaranteed to inhabit the same geographical spaces and jabber about the same local brick-and-mortar businesses.
Reputation.com Announces Joe Fuca as New CEO
Reputation.com, an SaaS platform helping location-based enterprises optimize customer engagement strategies and build stellar reputations, announced on Tuesday morning Joe Fuca as its new CEO. Fuca brings experience as senior vice president at DocuSign and, more recently, president of FinancialForce to the table.
Commentary
The Power of Visual Appeal in Local Search
Images are more compelling to the average user than any other medium of communication. Though users may visit local search sites and apps with the conscious intent of seeking out text-based information such as phone numbers, hours, and addresses, visual content encountered along the way may have a greater influence than textual information on deciding which businesses to visit…
Raising Social Capital Is a Key to Small Business Marketing
One of the most tangible ways for small businesses, chambers, and trade organizations to build social capital is to raise funds for their community. Crowdfunding opens up a collaboration between the business community (the sponsors) and the nonprofits, by reframing the decision to contribute from management to the crowd…
The Benefit of Beacons Is in the Past and the Future — Not in the Present
The discussion around bluetooth beacons and other proximity messaging technologies has largely centered on real-time advertising. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location targeting that we’ve barely begun to explore…
Latest Posts
Street Fight Daily: Google Launches ‘Local Guides,’ Ten Years of Google Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google Takes On Yelp Elites With Its New “Local Guides” Program (TechCrunch)… Ten Years of Google Maps, From Slashdot to Ground Truth (Recode)… How Apple’s iOS 8 Changes The Game For Brands And Retailers (Mobile Marketer)…
Community Publishers Mixed on Borrell Prescription for Content
Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good […]
LBMA Podcast: Samsung’s Mobile Payments, Trippeo CEO
; Adobe’s Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merrell moves into virtual reality; American Express + HUSH; Facebook Place Tips; Dallas Mavericks partner with Tixsee + Adarsh Pallian of Trippeo.
Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Has Patch Finally Cracked The Code On Hyperlocal? (Digiday)… Grubhub Has Made Its Biggest Move Since the Seamless Merger (Street Fight)… CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth? (Street Fight)…
CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?
Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands