News and Analysis

Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating

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TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…

TruRating, Verifone Deal Highlights Importance of Customer Feedback Data

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In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.

Home Services Company Porch Acquires Rival Serviz

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Seattle-based home services platform Porch has struck a deal to buy rival on-demand home services platform Serviz, growing the former’s network of home professionals to new markets, the company announced on Wednesday morning.

Commentary

Selling to SMBs: ‘Layering the Question’ to Get the Answers You Need

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Sales reps should always want as much additional information about the decision-making process as they can get, because they can use that information to show value to other customers. By asking the client questions, you can obtain information about the client’s pain points, which will help you to highlight relevant benefits offered by your company…

Mobile Payments Still Facing the Same Big Obstacles

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This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come…

Is Apple Pay Set to Power On-Demand Local Services?

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Apple Pay’s value as a conduit for local on-demand will be determined by how many apps consumers transact with daily or weekly. If the answer is many, its value as a single entry point to all those apps and services will be validated…

Latest Posts

How Iowa’s Gazette Is Working to Make Deep-Dive Local Journalism Sustainable

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Display ads, even successfully targeted ones, aren’t likely to pay for the resources that go into The Gazette’s innovative journalism, where packages can take weeks or months to produce. As a result, sponsorships and memberships are the focus…

Street Fight Daily: Google’s New Payment Project, Real Estate’s Digital Decline

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Said To Be Testing A Point-of-sale System Called Plaso (GigaOm)… Borrell: Real Estate To Scale Back On Digital (NetNewCheck)… An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm (AdAge)…

Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve

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Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve. The round included a number of celebrity investors including actors Jon Favreau and Jared Leto as well as rapper Will.i.am…

Yelp Acquires Eat24, Bringing the Battle to GrubHub

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The company announced Tuesday it had acquired Eat24, a food ordering service, for $134 million in both cash and stock. The acquisition positions Yelp on a collision course with GrubHub, the online ordering firm that went public last year after merging with the New York-based Seamless.

5 Tools for Mobile Customer Service

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Catering to customer demand doesn’t have to mean scouring Twitter and Yelp for negative reviews all day long. Using one or more hyperlocal platforms, even the smallest merchants can introduce the types of mobile customer service channels their customers want. Here are five examples…

Street Fight Daily: Yelp Buys GrubHub Competitor, Facebook Eyes Craigslist

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Yelp Acquires Eat24, Bringing the Battle to GrubHub (Street Fight)… Facebook Update Looks a Lot Like Craigslist (Recode)… SMBs Divided On The Effectiveness Of Google My Business (Search Engine Land)…

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

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Street Fight recently caught up with David Mihm, the director of local search strategy at Moz, to talk about the impact of Google’s latest local search update on multi-location brands, the state of local search’s shift to mobile, and what a rash of new vertical sites means for Google…

Why So Many Local Search Sites Are Adding Business Services

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Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…

Sponsored Post: Market2SmallBiz Helps Companies Understand Small Businesses

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Market2SmallBiz brings together marketing professionals who focus on reaching small businesses. This is a day of of learning, networking, exchanging of ideas and problem solving…

Street Fight Daily: Sidecar Takes On Instacart, Yelp Promises Hiring Spree

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Sidecar, a Ride-Hailing Start-Up, Pushes Into Package Delivery (New York Times)… Yelp Is Hiring A Bunch Of New Salespeople To Sell More Ads (Business Insider)… Groupon Founder Says Company Was A ‘Stupid, Boring Idea’ (The Week)…