Nextdoor, the fast-growing social network digitally connecting users living close to one another, is partnering with social marketing firm Sprinklr to enable high-powered campaigns on the neighbor-to-neighbor platform, the companies announced on Tuesday.
Touted as the first deal of its kind, the partnership opens up for brands a social platform that provides the unparalleled opportunity to target users with verified addresses who are guaranteed to inhabit the same geographical spaces and jabber about the same local brick-and-mortar businesses. Just last month, Nextdoor announced a partnership with real estate platform HouseCanary to tap into this hyperlocal business energy.
As part of the partnership, brands will now be able to tap into Nextdoor’s rapidly growing and natively location-based advertising business. The social platform has made advertising a focus of late, exceeding in the first half of 2018 alone its entire 2017 revenues and enlisting almost 1,000 advertising partners.
Sprinklr’s platform will allow that growing base of advertisers to manage Nextdoor campaigns in the same platform its clients already use for more established social networks such as Facebook, Twitter, LinkedIn, and Instagram.
“Given our verified household identity, Nextdoor is uniquely positioned to solve location-based advertising challenges,” said Lauren Nemeth, CRO of Nextdoor. “Sprinklr has helped us ensure advertisers can easily manage their conversations and engagement with members on the Nextdoor platform.”
Joe Zappa is Street Fight’s managing editor. Follow him on Twitter @joe_zappa.