Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data? | Street Fight

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA

Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare (MediaPost)
Sean Hargrave: Interesting to see eMarketer yesterday referring to ad blocking as being accepted by many publishers as “the new norm.” The site is, as usual, bang on the money. However, I would be a little more alarmed than its editorial suggests. There are two reasons why—Gen Z and mobile.

If Privacy Is Dead, Some Argue, People Should Sell Their Data (Bloomberg)
It’s a perspective shared by an increasing number of online users around the world, who’re waking up to the fact that Facebook Inc. and Google’s online empires are built on data they signed away without compensation.

Raise Report: Factual, Uberall, SOCi Secure New Funding (Street Fight)
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

Lithium and Spredfast Merge into Social Management / Customer Care Platform (MarTech Today)
San Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is known for its tools to manage social media campaigns and responses. The two companies announced they are merging.

FRIDAY READING & LISTENING

LBMA Podcast: Dstillery’s DMaps, Estimote, Walmart & VR (Street Fight)
On this week’s Location-Based Marketing Assocation podcast: Dstillery’s DMaps, Estimote, Landmrk + Ariana Grande, Walmart goes VR, Accuweather + Foursquare, Frito Lay goes back to school with Alexa.

Uber’s Sleek New Product? Your Safety (Recode)
In a swanky warehouse in Chelsea, New York City—soon to be overrun by models and designers in town for Fashion Week—a less fashionable crowd showcased an entirely different trend du jour: rideshare safety.

Google Turns 20: How a Search Engine Changed the World (Verge)
No technology company is arguably more responsible for shaping the modern internet, and modern life, than Google. The company that started as a novel search engine now manages eight products with more than 1 billion users each.

Hunting for Brand Dollars, Podcasters Turn Attention to Measurement and Attribution (Digiday)
Podcasting has long had a reputation among advertisers as being low-tech, hard to measure and reliant on a quaint ad format, but its players are stepping up their efforts to dispel those notions.

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