Street Fight Daily: Wal-Mart Ditches Google, Legacy Media Still Owns News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google, Wal-Mart Part Ways Over Local Shopping Ads (Wall Street Journal)
Last summer, Wal-Mart signed up for a Google advertising service that shows shoppers where specific products are available at nearby stores. Less than a month later, the retailer pulled out over concerns about sharing store inventory and pricing data with Google. (subscription required.)

Our New Look! (Street Fight)
Some keen observers may have noticed that Street Fight got a new look this week. We widened the page, added a topical top nav, and put a lot more content on the homepage. In essence, we brought to the surface all of the areas of disruption in local that we’ve been tracking for the past four years.

New Pew Report: In Cities Big And Small, Readers Still Rely On Traditional Media For Local News (Nieman Lab)
A reminder for people who talk about media: From Denver to Sioux City, local TV is the largest source for local news. Social media and digital startups are bit players by comparison. The pew Research Center finds that almost 9 in 10 people follow local news closely, and that many still rely on TV and their daily newspaper.

Etsy Seeks To Raise $100 Million In Initial Public Offering (Verge)
Etsy, the online marketplace for arts and crafts and vintage goods, is seeking to raise $100 million in an initial public offering, the company said today. The decade-old company has expanded from its initial vision of a place for finding and selling handmade goods to an online storefront that now also includes mass-manufactured goods.

Vistar, Instantly Partner For OOH Measurement (MediaPost)
More out-of-home advertising and technology companies are using mobile to target and measure ads. Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home campaigns via Instantly’s mobile panel.

How The Dallas Morning News Is Tackling The Challenges Of Hyperlocal Content (The Media Briefing)
Dallas Morning News has closed or sold off some of its individual print titles to focus on protecting its core proposition. But its core news brand, the Dallas Morning News, has seen positive results from its digital hyperlocal news strategy that has in turn led to overall digital growth.

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding (AdWeek)
The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of presenting a mobile-friendly interface for potential brides and grooms as well as customized features to help brands connect with its users.

The Real World Isn’t Mobile-First — It’s People-First (AdAge)
David Sable: Despite the fact that just about everywhere you go, the chant is either digital-first or mobile-first, the truth is that we all still live in the real world. And the real world is not mobile-first, or even digital-first. It’s people-first.

The Data People Surrender to Use Their Favorite Travel Apps (Skift)
Consumers are sharing more personal data than ever before through mobile apps and a growing number of digital partnerships is making that data available to a growing number of related travel companies.

Softcard to Close Up Shop After Google Mobile Payments Deal (CNet)
Softcard is shutting down its app after striking a deal to help expand the reach of Google’s mobile payments system. As part of the deal announced last month, Google acquired Softcard’s technology, while the US carriers agreed to load the Google Wallet app onto Android smartphones.

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