News and Analysis
Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…
TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers
A new partnership between TripAdvisor and MomentFeed is making it possible for the customer experience management platform’s restaurant clients to manage TripAdvisor’s sponsored advertising product via the MomentFeed platform.
Synup Test Measures Voice Search Readiness for Brands
Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.
Commentary
How Multi-Location Brands Can Dominate Local SEO
There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]
Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?
For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…
Small Businesses and the Impact of Mobile Optimization
Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…
Latest Posts
Street Fight Daily: Groupon Launches Stores, Starcom Measures TV
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…
Square Wants to Become a Platform — Here’s Why that Matters For Small Businesses
With millions of small businesses already using its application to process payments, Square needs to navigate through a complex and crowded small business software market to build a platform from which merchants can run their business…
TribLocal Branding Is Replaced by Pioneer Press in Many ChiTrib Communities
From its launch in 2007, TribLocal was the Chicago Tribune’s highly branded network of suburban news print inserts and e-sites covering sprawling Chicagoland. Now TribLocal has lost most of its branding and been replaced by the Tribune’s recently acquired Pioneer Press in many communities. We recently caught up with Bob Fleck, the Tribune’s recently appointed general manager and publisher of […]
Street Fight Daily: Facebook Likes Events, Square Becomes a Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Making It Easier To Find Events You Want To Go To (Mashable)… How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever (AdWeek)… The Racists Next Door: Why Nextdoor’s Racial Profiling “problem” Isn’t The Company’s Fault — It’s Society’s (Pando)…
ZenithOptimedia, NinthDecimal Take a Crack at Offline Attribution
A partnership announced Monday morning between ZenithOptimedia and NinthDecimal plans to bring a new standard of omni-channel measurement and audience insights to ZenithOptimedia clients…
Conference Notebook: Brands Refining Their Local Approach
Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…
7 Strategies for Growing Online-to-Offline Conversions
It’s no secret that mobile activities are driving traffic to brick-and-mortar businesses. However, the majority of national retailers, brands, and even local merchants still have no idea how well their digital marketing initiates convert…
Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…
Openings and New Hires at ChowNow, MediaPro Services, Rocket Fuel, xAd
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Gannett, Where2GetIt, and many more…
LBMA Podcast: Spayce App and Glympse for Cars
On the show: Cold Savings from Mark’s Work Wearhouse; Ambygear smart watch for kids; Tag Heuer says it wants to launch a smart watch; Virtual Beacons from SmartFocus…
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