News and Analysis
Street Culture: Synup Culture in the Chaos of Super-Fast Scale
Kevin Clark is pulled in a lot of different directions these days: having joined digital knowledge SaaS company Synup less than a year ago, he’s trying to hire lots of new employees, he’s in charge of business logistics on which he’s not necessarily an expert, and his boss might call him at any moment.
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5 Tools for Publishing Product Inventory on Social Media
Small business owners are pulling out all the stops to drive traffic to their social media pages, but many aren’t giving enough thought as to what happens once people have agreed to “like” or “follow” their businesses online. Here are five tools that businesses can try to spur further engagement…
Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Bing Now Lets You Order Food And Book Hotels Directly From Search Results (The Next Web)… To Revive Wallet, Google Tries to Wrangle Unruly Partners (Wall Street Journal)… Uber Valued At $41 Billion As Revenue Growth Powers Expanded Funding Round (MarketWatch)…
Borrell on Local News: Inform, but Help Businesses Thrive
“We can certainly view people who frequent hyperlocal news sites as ‘readers’ who are there for the content. But once we begin to realize that they are likely to be buy something that day, tomorrow, or next week, then we begin understanding the real value of that audience,” says the CEO of Borrell Associates…
7 Strategies for Improving Mobile Coupon Redemption Rates
As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…
Street Fight Daily: Samsung Buys Apple Pay Competitor, Google’s New Food Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Samsung Just Bought a Company to Help It Compete With Apple Pay (Time)… Google May Have Foodie Social Site Named ‘Tablescape’ In The Works (Slash Gear)… Uber Is Launching A Food Delivery Service In Spain (Business Insider)…
Street Fight Daily: Facebook’s New Product Ads, China’s Yelp Soars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants (AdWeek)… Dianping’s Funding Round Lifts App Above US Peers (Wall Street Journal)… Kellogg’s Sees Location-based Marketing As The New Frontier For Brands (CMO)…
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Streets Ahead: Google Chat, and Instagram Reels