News and Analysis
Street Fight Daily: Mobile to Surpass Traditional Media Combined; Brands: Be Wise About AI Use for Customer Engagement
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Mobile Ad Spending to Surpass All Traditional Media Combined by 2020… Despite AI Advances, Consumers Crave Human Interactions… Google Assistant, Search Add Best Buy and Nike as Shopping Partners…
AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention
AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.
Street Fight Daily: SMBs to Spend on Social, Location for Holidays; How AI Can Help Revamp CPG Brands
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top… How GDPR Helps Consent Management Platforms… How AI Can Help CPGs Meet Millennial and Gen-Z Expectations…
Commentary
Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests
Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…
Livestreaming and Local: Tech’s Next Collision?
Growth will ignite first from live video’s inherent virality, which could find hundreds of millions of users the same way Instagram did. Then we’ll see copycat apps come out of the woodwork. It will follow the standard path: quick industry growth, contraction, M&A, a few winners, maturity, etc.. Somewhere in that progression will be a local play…
In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key
We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…
Latest Posts
You Can Now Order an Uber Directly from the YP App
In a first for local directories, ex-Yellow Pages provider YP has integrated with Uber’s API to allow searchers to book a car directly from the YP site or mobile app.
How Mobile Data Is Helping to Transform the Television Industry
When the major television networks come to Madison Avenue for the annual Upfronts in May, expect to hear a word seldom spoken among the TV community: data. That could spell good things for the business of location…
Street Fight Daily: xAd Launches Blueprints, Square Buys Into Food Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing (Marketing Land)… Square Acquires Fastbite To Add Cheap, Fast Meals To Caviar (TechCrunch)… Maps in iOS 8.3 Lets Business Owners Claim POIs, Removes Select TripAdvisor Reviews (Apple Insider)…
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile
Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.
6 Hyperlocal Platforms That Transform Social Media Into Data
The sheer volume of messages being posted across social networks like Twitter, Facebook, and Instagram can be overwhelming for marketers. Here are six examples of hyperlocal platforms with location-specific features that businesses can use to turn social media postings into actionable data…
Strategies & Best Practices to Help Combat SMB Churn
ven after a decade or more of trying, small business churn remains stubbornly high. As traditional media and digital pure plays strive to find the right mix of product, service and scale, no one seems to have fully cracked the code on local digital media sales…
Street Fight Daily: Google Eyes Local Services, Square Adds Marketing Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants To Send You A Plumber (BuzzFeed)… Square Is Using Customer Data to Create Targeted Email Campaigns for Brands (AdWeek)… Groupon Mulls Selling Off Checkout Software Business (Recode)…
LivingSocial Sells Off Australian Assets, Looks to ‘Refound’ Its Core Business
Over the course of the past 18 months, the struggling daily deals company has sold off nearly all of its international assets, exiting countries and categories in an effort to create a nest egg for the “refounding” of the firm under new chief executive Gautam Thakar.
Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests
Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…
Street Fight Daily: Legacy Media Botches Digital, Microsoft Eyes Apple Pay
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report: Local Newspapers Have Done A Terrible Job Building Local Digital Audiences (NiemanLab)… As Bill Gates Promised, Microsoft Will Soon Have Its Own Apple Pay Alternative (Business Insider)… SMBs Put Their Money Where Success Is: Website (eMarketer)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem