News and Analysis
GroupM Details the State of Digital Marketing’s Hottest Medium: Video
For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.
Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores
Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.
Highest Click-Through Rates of the Year? Early November, ZypMedia Says
ZypMedia found that November is the most effective month for consumers to engage with brands and their holiday campaigns, with a click-through-rate that’s 125% higher than the average over the past year.
Commentary
YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal
YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…
The Conscientious Consumer: A Disruption Opportunity in Local On-Demand
As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…
Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology
You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too…
Latest Posts
The Mobile Search Tipping Point: A Global Perspective
The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon…
Street Fight Expands Research Department, Adds Former Gigaom Analyst
David Card has joined Street Fight to head up our research arm, Street Fight Insights. Card was most recently VP of research at Gigaom and previously held senior level positions at Forrester Research, Jupiter Research, and IDC…
Banjo Raises $100M to Put Your Tweet (and More) on the Map
Don’t look now, but location data analytics might actually be turning into a big business. Banjo, a Las Vegas-startup that got its start helping brands analyze location data in social media streams, has raised $100 million in a series D round of funding led by Softbank.
Street Fight Daily: Banjo Raises $100M, Apple’s Search Ambitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Banjo Raises $100M to Put Your Tweet (and More) on the Map (Street Fight)… Apple Challenges Google with Growing Web Search Program, Fueled by Topsy Acquisition (Apple Insider)… ClassPass, a Startup that Gym Rats and Investors Love, is Now a $400 Million Company (Business Insider)…
Groupon Tries to Move Beyond Reputation for Discounts
At six years old, Groupon is younger than its earnings report would suggest. It’s first quarter, which saw the sale of a cornerstone asset in Asia and a continued reboot at home, captures the clutter of a surprisingly large business in transition…
6 Tools Restaurants Can Use to Offer Mobile Ordering
Not only is mobile ordering something that customers are demanding, but it’s also something that can help restaurants improve operational efficiencies and boost marketing ROI. Here are six technology platforms that enable restaurants to accept mobile orders…
Street Fight Daily: Google Hits Mobile Majority, Foursquare’s Location Cloud
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop (AdWeek)… Foursquare Targets Its B2B Pitch With Places And New Location Cloud (TechCrunch)… Apple Store Mastermind’s Startup Will Sell You an iPhone and Set It Up in Your Home (Recode)…
Local Corp CEO: More and More of What Local Directories Do Will Be Absorbed Into Apps
Last week, the fifteen year-old directory site announced that it was hiring a firm to pursue ‘strategic alternatives. Fred Thiel, the relatively new chief executive at Local Corporation, says the company would make an attractive take-over target.
Behind the Counter: Why a New Coffee House Picked (and Stayed With) Square
When Bien Nguyen and her husband Yen decided to open a coffee shop in Atlanta a few months ago, they had a clear vision of what they wanted their business to look like. But they knew little about the technology needed to turn that vision into a reality…
Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…
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