News and Analysis

News & Analysis

Street Culture: Adcellerant Won’t Take Your Coffee Away

by April Nowicki Share this  
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Adcellerant has been on Inc.’s Best Workplaces list for the last two years and ranked as the No. 2 best place to work in Colorado for a medium-sized company this year by the Denver Business Journal. The company was founded in 2013 and currently employs about 40 people.

News & Analysis

Street Fight Daily: Foursquare Teams with AccuWeather; Civil Builds Community-, Blockchain-Based Media Ecosystem

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Foursquare Will Fuel AccuWeather’s New Location-Based Recommendations… Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’… The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High…

News & Analysis

Street Fight Daily: Consumers Crave Transparency from Brands, Retailers Are Figuring It Out

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING… Report: Consumers Seek Transparency From Brands on Social Media… What Do You Know, Retailers Are Figuring It Out… Billy Penn, Denverite, and The Incline Are Going After Members…

Commentary

Streets Ahead

The ‘Five Places’ Method for Manageable Local Marketing

by Damian Rollison Share this  
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It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…

Commentary

5 Steps for SMBs Looking to Dominate the Local Competition

by David Giannetto Share this  
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SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…

Commentary

Why So Many Local Search Sites Are Adding Business Services

by Joe Morsello Share this  
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Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…

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Sponsored Post: Ad Phrasing — Wording a PPC Ad for Best Performance

by The Editors Share this  
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This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…

News & Analysis

Study: Legacy and Pure-Play News Sites Vie for Millennial Readers

by Tom Grubisich Share this  
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Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…

Sponsored Content

Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

by The Editors Share this  
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Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…

News & Analysis

Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…

News & Analysis

7 Online Booking Platforms for Independent Businesses

by Stephanie Miles Share this  
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online booking platforms are providing a way for independent businesses to meet a rising demand from consumers who want to schedule, confirm, and in some cases even pay for local services through their mobile devices…

News & Analysis

4 Musts for Making Mobile Click-to-Call Work

by April Nowicki Share this  
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In a Street Fight webinar Thursday sponsored by Telmetrics, Jay Weintraub, CEO and founder of grow.co, and CJ Arseneau, VP of marketing for Telmetrics, addressed how companies are moving closer to tracking customer purchase behavior from an online impression to offline action…

News & Analysis

LBMA Podcast: RetailLoco at SXSW

by Asif Khan Share this  
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This episode was recorded after RetailLoco at SXSW in Austin. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses – both retail and technology…

News & Analysis

Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…

Commentary

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

by Todd Wasserman Share this  
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For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…

Streets Ahead

Small Businesses and the Impact of Mobile Optimization

by Damian Rollison Share this  
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Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…

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