News and Analysis
TruRating, Verifone Deal Highlights Importance of Customer Feedback Data
In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.
Commentary
The Importance of Responsive Web Design for SMB Sites
It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…
4 Reasons Location-Based Services Will Become a Thing Again in 2015
With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept…
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How a Vermont Site Bested 2 Dailies and Weekly — 2 Years After Launch
In the “Northeast Kingdom” of Vermont is Orleans County. Orleans has a population of only 27,169, but it is the location of a four-way competition among community news publishers — digital and pure play. The newest competitor is the pure-play independent Newport Dispatch, which, in less than two years, has captured the biggest digital audience in Orleans…
Street Fight Daily: Lyft Raises $530M, Google’s New Stores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Lyft Has Raised $530 Million In Series E Funding Led By Rakuten, Is Now Valued At $2.5 Billion (TechCrunch)… Local “Google Shops” Present New SMB-AdWords Opportunity (Local Search Insider)… Square Buys Payment Hardware Maker Kili Technology (ZDNet)…
Mobile Has a Fragmentation Problem — Here’s the Technology That Could Fix It
More than a decade ago, Google solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in array of applications. The San Francisco-based URX is one of handful of companies using web crawlers to index the information within applications and allowing developers to find and link to content in other applications.
Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…
#LDS15 Gil Elbaz: Location Isn’t Just Where You Are
“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”
Street Fight Daily: Inside Apple Watch, Uber’s Growth Numbers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Apple’s New Watch: Here’s What Matters for Local (Street Fight)… Uber Gives Sneak Peak Into Growth (USA Today)… Just 20 Percent Of Retail Consumers Want Location Divulged (Mobile Marketer)…
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