Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook And Nokia Quietly Ink Deal For Here to Power Maps on Mobile, Instagram and Messenger (TechCrunch)
One of the companies in the frame as a potential buyer of Nokia’s Here mapping division has quietly inked a deal with the Finnish company to power mobile maps. Facebook is now using Here maps for its mobile web version, and it is also running a test for Here to power location in Instagram.

Local Corp CEO: More and More of What Local Directories Do Will Be Absorbed Into Apps (Street Fight)
Last week, Local Corporation, the parent of, announced multiple moves signaling a shift toward a savvier model — including the hiring of a firm to help the company “explore strategic alternatives.” Street Fight spoke to the CEO about what that means for the fifteen year-old company.

A Struggling McDonald’s Introduces Delivery in New York City (Mashable)
McDonald’s is introducing delivery to parts of New York City, bringing almost anything from the fast-food stalwart’s menu to your door. The service will be available to people in Manhattan, Brooklyn and Queens all day, every day from its 88 locations in that vicinity.

Behind the Counter: Why a New Coffee House Picked (and Stayed With) Square (Street Fight)
When Bien Nguyen and her husband Yen decided to open a coffee shop in Atlanta a few months ago, they had a clear vision of what they wanted their business to look like. But they knew little about the technology needed to turn that vision into a reality.

New Way Retailers are Trying to Talk to You: Light Bulbs (MarketWatch)
GE’s Lighting unit, in partnership with telecommunications firm Qualcomm, has developed “smart” LED light fixtures that the companies said will take retailers’ “personalized” offers up another notch. The light bulbs will transmit a code in the light to communicate directly with smartphones through phone cameras.

Google Lets You Bookmark Local Places From Search Results (Search Engine Land)
Google is making it easier to bookmark places you want to map now or visit later, by giving users the ability to save places from the Google local box in search results. When you click on the star icon, your saved place will appear on your map and in your search and directions suggestions.

Drawbridge Adds Offline Purchases to Its Cross-Device Marketing Data (TechCrunch)
Drawbridge‘s platform is getting smarter thanks to partnerships with Datalogix and Axciom-owned Liveramp. The company is connecting its cross-device data with offline purchases as well — so now it’s looking whether those mobile and desktop ads might have pushed you to actually buy something at a brick-and-mortar store.

The Upshot Uses Geolocation to Push Readers Deeper Into Data (NiemanLab)
When you’re writing about how place affects a child’s chances of getting out of poverty, location is obviously central to the story. So when the he Upshot wanted to put together a companion interactive piece, they set out to answer the question many readers would ask: What does that look like where I live?

Local Search Marketers: 83% of SEOs Believe Focusing on Reviews Delivers Good ROI (Search Engine Land)
Myles Anderson: SEOs understand that managing a business’s online reviews and reputation is crucial. We can see that the majority of those surveyed either already have a review strategy in place or are working on putting one together right now.

Foursquare’s Swarm Attempts to Bring Back the Fun with Stickers and Challenges (VentureBeat)
When Foursquare split into two apps, Foursquare and Swarm, those social features were largely reduced. Now, the platform also promises to bring back mayorships — the crowning achievement for visiting a place more than anyone else.

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