Street Fight Daily: Google Hits Mobile Majority, Foursquare’s Location Cloud

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop (AdWeek)
Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops. Plus, Google released new mobile ad formats built to stand out in search results at the top of the page.

Groupon Tries to Move Beyond Reputation for Discounts (Street Fight)
As the buying and selling of services online becomes more and more generalized, the opportunity for Groupon is less as a marketing engine and more as a sales channel for local businesses. And on an earnings call Tuesday, CEO Eric Lefkofsky hinted at just that, indicating that it will begin to sell “market-priced” services.

Foursquare Targets Its B2B Pitch With Places and New Location Cloud (TechCrunch)
To grow its business, Foursquare partners with large tech companies to gather data, and with advertisers like American Express to leverage what it knows about you to commercial ends. Today the company is sharpening its B2B pitch even further, with the Foursquare Location Cloud and Places by Foursquare.

6 Tools Restaurants Can Use to Offer Mobile Ordering (Street Fight)
Not only is mobile ordering something that customers are demanding, but it’s also something that can help restaurants improve operational efficiencies and boost marketing ROI. Here are six technology platforms that enable restaurants to accept mobile orders.

Apple Store Mastermind’s Startup Will Sell You an iPhone and Set It Up in Your Home (Recode)
Apple’s legendary retail boss Ron Johnson unveiled his new startup Enjoy, an online-meets-offline retail startup that will sell consumer electronics online, and then dispatch an expert to deliver and set up your new smartphone or GoPro camera at no extra charge.

Home Depot Aiming to Put Apple Pay in Its 2,000 Stores (Bloomberg)
Home Depot has the goal of offering Apple mobile-payment platform at its more than 2,000 stores, which would make it the largest retailer yet to accept Apple Pay. If it pushes ahead with the plan, Home Depot would join chains like Macy’s and Whole Foods Market in embracing Apple Pay at stores.

Lawmakers Want to Protect the Online Freedom to Yelp (PC World)
Four members of the U.S. House of Representatives introduced legislation last week that would render non-disparagement clauses in consumer contracts unenforceable. The bill comes after consumer uproar when geek toy company tried to charge a Utah couple a US$3,500 fee for a negative review they wrote.

There’s an Uber for Everything Now (Wall Street Journal)
The fabulously wealthy may call their servants by ringing a little bell. In the lifestyles of the geeky and lazy, one can now summon a household staff just by tapping on a smartphone. Apps do our chores: shopping, parking, cooking, cleaning, packing, shipping and more.

Study: SMBs Enjoy Being the Boss but Struggle to ‘Do It All’ (Local Search Insider)
On a daily basis, many SMBs make a variety of business decisions related to client services, invoicing, PR, marketing, content creation, new business, IT and the list goes on. In other words, they do it all and according to a new study, that is the most difficult part of running a small business.

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