Street Fight Expands Research Department, Adds Former Gigaom Analyst

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When you’re looking to expand your research offerings, you can’t go wrong to consider someone who has experience at Forrester, or Jupiter, or IDC, or Gigaom. So we are pleased to announce that our new research director, David Card, has a pedigree that includes all four research stalwarts.

David Card

Since our launch in 2011, we’ve known that to properly support the burgeoning “local” industry, we need to put a stake in the ground as a hub for not just the latest news and daily insights or the best places to meet and get ideas, but we also needed to produce the reports and surveys that would help companies in this space make the best business decisions that will have lasting impact.

With Card, we will be taking our research game up quite a few notches, expanding and diversifying the output from Street Fight Insights. We’ll make our “Local Merchant Report” richer, deeper, even more prescriptive. You can also expect more topical deep dives, like our mobile marketing report. And we also have some other formats and types of content in mind that we believe will bring more of the trends to the surface before they hit the conventional wisdom. Card will be presenting some of our new research at Street Fight Summit West 2015 on June 2nd in San Francisco.

We will continue to work with partners as we have with YP on a rich series of webinars; with Artisan Mobile in a guide to contextual advertising; with Soleo, in an important look at pay-per-call; and others.

And we will also carry reports published elsewhere. It’s our aim to be the ultimate resource for anyone seeking information on this fast-moving area of marketing technology, and sometimes that means the best reports come from someone else. They often do. You can see one example with the report from Instagram, which we did not produce. Please contact us if you’d like us to include your own reports (for free, for now.)

Our success will only be as good as our ability to deliver what the market needs most. To that end, we are eager to hear from the industry on the types of information that will be most relevant to your own success. Reach out to the team or to Card directly.