6 Tools Restaurants Can Use to Offer Mobile Ordering

Food OrderingIn a world where every second counts, mobile ordering is the next big thing. Although national restaurant chains like Jersey Mike’s and Pizza Hut have offered mobile ordering options for years, local restaurants are just beginning to discover the benefits.

Not only is mobile ordering something that customers are demanding, but it’s also something that can help restaurants improve operational efficiencies and boost marketing ROI. Fifty-eight percent of Internet users now say they find the idea of online food ordering appealing, and 35% of millenials say they’ve ordered online from a restaurant in the past year, according to a 2014 survey by the ad agency Sullivan Higdon & Sink.

Here are six technology platforms that enable restaurants to accept mobile orders.

1. ChowNow: Take orders through a website, Facebook page, or mobile app.
Restaurants that don’t want to funnel their customers to external websites or mobile apps can utilize ChowNow to offer mobile ordering through the channels they already use, such as their websites, branded mobile apps, and social media pages. Restaurants are notified as new orders come in through an iPad that sits next to the merchant’s POS, allowing employees to fulfill those orders immediately. ChowNow offers a number of menu management tools, which businesses can use to set their own delivery zones, add specials, and make quick changes to menus at any time. ChowNow will also build custom iPhone and Android apps for merchants. ChowNow costs $99 per location, per month, plus a $499 fee for the first location.

2. Zuppler: Add online ordering to a website or mobile app.
Merchants that already have existing websites or mobile apps in place can use Zuppler to add online order capabilities. Restaurants upload their dish lists to Zuppler, making sure to include any upsells or add-ons, and Zuppler provides them with customizable menus that can be added to their websites, apps, or social media pages. Customer can click on these menus to place their mobile food orders, which Zuppler forwards to the restaurant via fax, email, web, ePrint, or through the POS. Live order monitoring ensures that mobile orders aren’t left behind. One way that Zuppler lets restaurants create limited-time promotions and coupon codes, which are placed alongside certain menu items. Restaurants can choose a flat fee of $89 per month or a pay-as-you-go plan, which costs 9% per transaction.

3. Square Order: Allow customers to place pre-orders through via mobile.
Introduced by Square last year, Square Order is a mobile app that consumers can use to place orders at certain businesses before they’ve arrived. For example, a customer could place an order and pay for her morning cappuccino while she’s walking to her neighborhood coffee shop, and the drink would be ready to pick up as soon as she’s arrived. Customers also have the option to arrange for later pick up times. Allowing customers to pay for purchases without pulling out their wallets can speed up lines at busy cafes and quick-service restaurants, which is a major draw for businesses that use Square Order. The service available to merchants that use Square’s POS system. Square is offering Square Order to those merchants for free.

4. GrubHub: Accept mobile orders through a marketplace site.
GrubHub serves as both an online ordering tool and a marketing service for restaurants. Customers visit GrubHub, and they discover restaurants that offer delivery service nearby. In addition to accepting online orders through GrubHub’s website and mobile app, restaurants that partner with GrubHub can also accept orders through their own custom sites. The company’s OrderHub tool helps restaurants manage online orders with a tablet device, while DeliveryHub allows a restaurant’s drivers to update customers on the status of their orders in real-time using a smartphone. GrubHub charges restaurants based on the amount of business they receive.

5. eHungry: Offer online ordering with integrated payments.
Restaurants can use eHungry to quickly start accepting digital orders. Customers browse the menus that restaurants upload to their eHungry ordering websites, and they can pay for those orders via credit card or Paypal. Restaurants can decide whether to accept orders for pickup, delivery, dine-in, or catering, or all of the above, and they control how and when orders are sent in. (Most choose to have orders sent to the business via fax, email, printer, tablet, or through eHungry’s web dashboard.) Automated texts or calls can also be setup to notify employees when orders come through. eHungry offers features for generating coupons and promotions, along with re-ordering for regular customers. eHungry charges a 2.9% per-order fee.

6. Splick-It: Create mobile ordering apps with in-app payments.
Splick-It provides multi-location restaurants, hotels, convenience stores, and airports with the technology to create mobile and web ordering apps that include in-app payments. Restaurants have the option to use Splick-It’s app platform or to integrate the company’s ordering and payment API into the apps they already have built. Customers can place orders for takeout or delivery through the apps. Restaurants have the option to integrate Splick-It with their existing POS or to use the company’s enterprise-level mobile POS. Splick-It also supports beacon-based ordering, email marketing, and integrates with existing loyalty programs. Custom pricing is available.

Know of other tools that restaurant can use to offer mobile ordering? Leave a description in the comments.

Stephanie Miles is a senior editor at Street Fight.

  1. September 3, 2015

    This is a good list, however, let me include EZ-Chow(http://ez-chow.com) EZ-Chow is a POS integrated solution. EZ-Chow integrates with micros and aloha at this time. Benefits include branded web site, your own customer data, as well as the ability to discount, implement loyalty program, and cross-sell.

  2. Eric Lamy
    September 10, 2015

    It should be noted that the Splick-It link goes to the eHungry.com website.

  3. IMT
    January 11, 2016

    Great list. Yes defiantly if restaurant
    owners will use these platform to increase customer’s experience, they will gain profit as well as customer trust and reorder.

    No doubts mobile food ordering app is the great solutions for the restaurant apps. One firm which is now offering – “A revolutionary new Food Ordering app allows restaurants owners to increase revenue”- They launched new solutions that enable customers to Easy ordering, accurate delivery time, multiple payment/Cash On Delivery modes. Just grab your mobile, place your order and get piping hot food delivered right to your chosen address.

    Here is the link for more info- http://innomindtech.com/food-ordering/

  4. Mari
    February 12, 2016

    If you are looking for someone to build a custom online ordering website at a reasonable price,then I would recommend http://www.OnlineOrderingApp.com .They are UK based and their system allows mobile ordering on top of web and facebook ordering.

    1. Alex Hobbs
      November 25, 2016

      I prefer http://pepperhq.com they are a mobile app platform so provide the best in class pre-ordering, mobile payment, digital loyalty etc solution on this channel, but their APTO means you can offe the same solution on your website for no extra cost

  5. Hafiz Rahman
    February 17, 2016

    Great article, I would also recommend FoodZaps for an easy to setup system for mobile ordering and POS. They include an online menu as part of their solution.


  6. Gamma Point
    May 5, 2016

    I would like to add http://www.CoolMunch.com to the list. They recently launched and create white label apps for restaurants. The system comes with a custom app for customers to order food, pay with Apple Pay or with credit card, view promotions and connect with restaurants and an iPad app for restaurant admins to receive orders and manage them. Their first app is for The Bowl and Berry. https://itunes.apple.com/us/app/the-bowl-and-berry/id980099672?mt=8

    1. Alex Hobbs
      November 25, 2016

      I prefer http://pepperhq.com they are a white labal mobile app platform so provide the best in class pre-ordering, mobile payment, digital loyalty etc solution on this channel, but their API means you can offe the same solution on your website for no extra cost

  7. Beau
    June 24, 2016

    Check out Dezdy.com

    iPhone, iPad, Android and TV Apps
    Get product catalog viewing and order submission functionality with the free Dezdy iOS and Android Apps. In addition, we offer professional services for full branding and customization.
    Control Panel for Product and Order Management
    Easily manage your products and orders.
    Website Integration
    Easily add online ordering to your existing website.
    Dezdy API
    Easy integration with POS, ERP, Inventory Management Systems and enhance functionality for your unique business requirements.
    WordPress Plugin
    Use our WordPress plugin for your existing WordPress site. Fully Customizable
    All parts of the system can be fully customized.
    Setup in Minutes
    Quick Setup
    Import Your Product Catalog

  8. Theodore Batzakas
    July 14, 2016

    I would like to also add http://www.socialtaste.me They offer Facebook, white-label Native mobile apps, website integration and they can even create your website if you just park your domain with them! They got the Ennovation 2015 eBusiness award as well. Check it out 🙂

  9. Todd Crispell
    July 20, 2016

    Please add NovaDine, http://www.novadine.com NovaDine is an online POS integrated ordring solution. Chosen by many restaurant chains over the competition.“NovaDine was chosen for various reasons: Most cost effective solution and highest degree of quality.” Panda Restaurant Group

    “The NovaDine software provided the greatest array of features, performance, and service among the three finalists. The NovaDine system was accepting orders within days and the development team was able to add Quiznos specific improvements in a very timely manner.”

    “NovaDine exceeded our expectations… – Panera Bread

  10. Joad s
    July 23, 2016

    Hi, This is a real good list. plz add the new kid on the block is http://www.edeliveryapp.com . eDeliveryApp is the only system built with MOBILE FIRST APPROACH and caters to the mobile generation of today along with a responsive website and easy to use admin panel. You can completely customize the design of the system and integrate 3rd party systems like POS/payment gateways etc. easily.

  11. Restolabs
    September 1, 2016

    Restolabs ( http://www.restolabs.com ) is a restarant’s digital LEGO box, it is a Self do it platform for restaurants to build their online menus and start selling in less than an hour. It contains kick-ass features such as Quick Menu Set Up, Order Notification via email, sms, fax and printer, facebook ordering and online payments among others. On the go features such as upselling, cross selling are also available to help restaurants increase revenues. There are marketing tools such as coupon configuration and loyalty to keep the business up and running. Restolabs also provides analytics for quickest marketing validation. Restolabs is any device responsive and offers an amazing Mobile app as well. Third party integrations such as POS, loyalty cards, payment gateway etc are also available

  12. Shirish Agarwal
    September 23, 2016

    Another one is Food Pilot by http://www.digital-restaurant.co.uk – in addition to taking deliveries and takeaway orders it also integrates with food courier services such as Quiqup, Stuart and Jinn which means that restaurant owners save on the hefty commissions that companies like Deliveroo charge.

    1. Alex Hobbs
      November 25, 2016

      sounds good, does if have an API – can it integrate with http://pepperhq.com they are a mobile app platform so provide the best in class pre-ordering, mobile payment, digital loyalty etc solution on this channel, but their API means you can offe the same solution on your website for no extra cost

  13. Akhil Kothari
    November 2, 2016

    I recently had an experience with ChocoGrid. It is a comparatively new product but the team they have on support is freaking amazing… nominal charges and they deliver beautifully. They are still in their Beta phase but they over-compensate it with a very motivated team at the back end, just call them and they help you get through the whole process. In fact, I think it is nice that they are still in development because they took extra care of everything. Helped me upload the content, even improved it in some places. By the way they have good content teams also inn case you want to improve on your content too.

  14. Toan
    March 1, 2017

    I would like to mention https://ordermobi.com/#/Restaurants Payments go directly to the merchants we also offer branded apps!

  15. March 30, 2017

    WooCommerce is a good option for online food ordering systems that restaurant customers can use to order via their mobiles. If you use a responsive theme for your website then the system will be mobile-friendly. Check out my tutorial on how to use WooCommerce for restaurant food orders – https://barn2.co.uk/online-restaurant-ordering-system-woocommerce.

  16. Prem Sharma
    April 8, 2017

    Mealjunction (www.mealjunction.com) is providing complete end to end technology solution to restaurants with a next-gen website, online ordering with payment gateway, order management and data analytics, delivery drivers tracking and management. We work with our customers very closely and help them achieve their goals of having their own solution and delight their customers. Our solution is completely mobile responsive and state of the art technology platform for providing you best solution in the market. By extending this solution for delivery staff tracking and management, restaurants can save huge money that they spend as commission to 3rd party delivery companies.

    1. August 24, 2017

      Prem – could you contact me @ skype: david.jamison.florida to discuss technology for Ordering, Delivery, Management – Had been working with Zuppler and Bringg

  17. sandysap
    April 27, 2017

    If your looking for a perfect online restaurant ordering system, look for features by which you can enhance your website ordering site, you have options for menu and promotions, user-friendly check out page, app supporting on web and mobile platform too.

  18. Bite heist
    May 17, 2017

    Genuine list of food ordering system! You can use
    BiteHeist- Restaurant ordering app, started to service restaurants that wanted
    the latest technology at an affordable price. Get in touch with online ordering system, Request for demo now!

  19. Meghana Swaraj
    September 28, 2017

    these app have really brought up a change in food ordering .. i would like to also add https://shawmansoftware.com/online-ordering/

  20. Mahmoud El Gales
    October 10, 2017

    I would like to also add Bayan-tech.com as the best solution for your website translation and localization.

  21. Prabel
    December 5, 2017

    A perfect set of list for online restaurant ordering system, but i don’t think they provide you with source code? You can check out RestoByte for complete restaurant ordering system.

  22. February 5, 2018

    Nice to see these tools. I’ve tested them all while deciding if such tools offer better ROI or a customized mobile app for restaurants. I think the second one is more convenient.

    With customized apps, you can offer personalized experience that help you earn more footfalls, increased referral customers and manage business effortlessly. While with these tools will offer a generic experience where personalization is impossible.

  23. Thank for sharing your Restaurant blog. Its very nice blog. If anyone want to build like that solution for own restaurant or startup business. Mobicommerce Offer 100% customize solution for online food ordering system.

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