News and Analysis

News & Analysis

Customer Data Platforms Compete to Define the Evolution of the Category

by Anna Kramer Share this  
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Simon Data President and Co-founder Josh Neckes predicts that the CDP category will split into two groups of winners—companies more like Segment and mParticle, and companies like his own, Action IQ, and Zaius. “There’s probably room for two-to-three winners,” he says.

News & Analysis

Street Fight Daily: Brands Reveal Most Effective Local Marketing Tactics, Google Embraces Discovery & Stories

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics… Google Search Gets an Update to the Tunes of Discovery and Stories… Customer Data Platforms Compete to Define the Evolution of the Category…

News & Analysis

Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers

by Stephanie Miles Share this  
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Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.

Commentary

Commentary

Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment

by Andrew Weinreich Share this  
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The economics of venture investment dictate that professional venture investors only invest in businesses that have the potential to massively scale. This is because the majority of investments in early-stage technology businesses fail…

Commentary

Apple Makes Quiet Gains in Local Mapping

by Mike Boland Share this  
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Apple has much ground to cover to convince the world that Mapgate never happened. App integration is one step in that direction. If the company can pull it off, it will also fulfill its prevailing goal of selling more iThings…

Commentary

For Facebook (And Others), Small Businesses Aren’t the Focus

by Scott Barnett Share this  
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Facebook’s decision to throttle organic reach has drawn ire among the small business community, and led some in the technology industry to question its future. The company is making very clear that the consumer is its real focus…

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Commentary

How to Make Connections With Increasingly Mobile Consumers

by Mark Sullivan Share this  
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How does a small business owner communicate with a smartphone-obsessed population? Here are a few proven tactics that can help take advantage of the direct link smartphones provide to the consumer…

News & Analysis

LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product

by Asif Khan Share this  
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On the show: Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. And the special guest is Alan Wizemann, VP of product at Target….

News & Analysis

Street Fight Daily: Mobile Spend Nears $100B, Uber Hires Security Chief

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Global Mobile Ad Spending Will Climb to $100 Billion in 2016 (AdAge)… Uber Hires a Security Chief From Facebook (New York Times)… Square Eyes Bars, Restaurants With Open Tickets (USA Today)…

Commentary

Survey: Small Businesses Still Not Sold on Apple Pay

by Eric Groves Share this  
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There’s no shortage of hype around mobile payments. Since the release of Apple Pay, pundits have claimed that your smartphone will soon replace your wallet. But a recent survey of small business owners suggests that it may some time before credit cards are threatened.

News & Analysis

6 Hyperlocal Services For Booking a Babysitter

by Stephanie Miles Share this  
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Given the rise in on-demand marketplaces, it makes sense that the “Uber-ification” of everything would extend to babysitting services. Parents are using local marketplaces to find childcare providers in their neighborhoods — taking advantage of the ease of online scheduling and payments to make last minute bookings…

News & Analysis

Street Fight Daily: GoDaddy Goes Public, ClassPass Struggles With Success

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Shares Soar in Debut as Investors Buy Into Revamp (GoDaddy)… ClassPass: Deep Discounts, but Some Discontent (New York Times)… China’s Dianping Valued at $4 Billion (Wall Street Journal)…

News & Analysis

Tige Savage: Founders Need to Solve for Degrees of Freedom — Not Valuation

by Steven Jacobs Share this  
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In an interview with Street Fight, Tige Savage, managing director at Revolution Ventures, talks about what went wrong at LivingSocial and Groupon, why founders should solve for “degrees of freedom — not valuation,” and why the next big thing may not come out of Silicon Valley or New York…

News & Analysis

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

by Steven Jacobs Share this  
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Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

News & Analysis

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

by Steven Jacobs Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…

News & Analysis

Square Wants to Become a Platform — Here’s Why that Matters For Small Businesses

by Steven Jacobs Share this  
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With millions of small businesses already using its application to process payments, Square needs to navigate through a complex and crowded small business software market to build a platform from which merchants can run their business…

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