LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Message on a Medea bottle; Audi’s steam-powered billboard; Co-working in your best friend’s mom’s basement; Revmetrix brings all your data together; Plenti rewards loyalty; Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. Our special guest is Alan Wizemann – VP of Product – Target. Our deep dive is on local services 2.0.

Top stories of the week

1. Medea Vodka – Message in a bottle campaign 8:30
2. Audi – The Disappearing Billboards 14:10
3. Hoffice service 17:20
4. Revmetrix 19:50
5. AMEX’s Plenti loyalty coalition 24:30
6. Nel Sparkman’s Five Boros Chocolate 28:22
7. Oreo – Solar eclipse campaign 31:00
8. Gudog service 34:22
9. TransitScreen 36:35
10. Pivot AR app 39:40

Special guest: Alan Wizemann, VP of Product for Target 44:25

Top Story: Hyper-local services 2.0 59:15