Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)
If Groupon’s history was as a virtual coupon shop, it’s future is starting to look more like a traditional online store. The Chicago-based company has quietly started testing a new concept called Groupon Stores that will let just about any product brand or retail operation set up a Groupon storefront to sell their wares.

Tige Savage: Founders Need to Solve for Degrees of Freedom — Not Valuation (Street Fight)
In an interview with Street Fight the managing director at Revolution Ventures, talks about what went wrong at LivingSocial and Groupon, why founders should solve for “degrees of freedom — not valuation,” and why the next big thing may not come out of Silicon Valley or New York.

SMG Launches Addressable TV Measurement Tool (MediaPost)
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad exposure to brand location visits. The addressable TV component adds to the SMG Maps platform that the Publicis Groupe agency launched last year.

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think (Street Fight)
We caught up with a handful of small business experts to breakdown the news of Amazon’s entrance into home services and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape.

Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)
The program, Amazon Dash, is a partnership with a handful of consumer brands like Bounty, Gillette and Tide — made by companies that offer “important things you always run low on.” Press a button on a small, pill-shaped device connected to Wi-Fi and receive a bottle of laundry detergent on your doorstep two days later.

Local Search on Mobile Devices Is Pulling Away from the PC (Screenwerk)
Greg Sterling: Google and Microsoft have said that local intent search constitutes half of mobile search queries. Google has informally and formally issued a couple of different numbers, hence the range above. But if we go with the 50% figure then today local search on mobile devices is larger than on the PC.

National Baseball Hall of Fame’s App Pings You With Location-Based Facts (AdWeek)
The Hall of Fame is launching a mobile app dubbed The Beacon that gives users a virtual tour of the museum in Cooperstown, N.Y. Created with agency Sullivan, the app uses location to serve up baseball facts through Foursquare-style check-ins.

The Annual Print Yellow Pages Page Count And Other Anomalies (Blumenthals)
Mike Blumenthal: Shock of shocker though when I realized that this year’s book actually showed an increase in total page count for the first time since I started. For the 2015-16 book there has actually been a 6% increase in page count from 86 to 91 pages in my local book.

How to Make Mobile Ad Tech Leaner (AdAge)
Ben Phillips: Mobile ad tech is the new gold rush. Silicon Valley’s entrepreneurs, as well as many people outside those blessed acres, have noticed that more and more of the world’s 10 billion consumer connections now come via a smartphone. Here are three tips for mobile ad-tech players that want to succeed with media agencies.

Get More from Your Event Spending (Harvard Business Review)
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. The means for more careful thinking about the big money you may already be spending is at your fingertips.

Google Maps Easter Egg Sets Pac-Man Loose On City Streets (TechCrunch)
Google has created a new Easter Egg for Google Maps which lets you play Pac-Man in real-world locales on the company’s Maps apps for desktop and mobile devices. It’s easy to play, by either navigating to the Google Maps website or opening the app on your Android or iOS device.

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