News and Analysis

News & Analysis

Street Fight Daily: Google Adds Video to Showcase Shopping Ads, Snap Helps Publishers Deploy UGC

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Rolls Out Video Ads in Showcase Shopping and Shoppable Image Ads… New Hires at Uber, JumpCrew, Freckle IoT… A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts…

News & Analysis

Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade

by Anna Kramer Share this  
Share this:

Programmatic in the digital world promises marketers the right person and message at the right time and price. “We’re taking that technology, and then applying it not to re-serving digital ads through a DSP, but serving ads into a consumer’s mailbox,” said PebblePost Chief Growth Officer Geoff Dodge.

News & Analysis

Street Fight Daily: Adobe Reportedly in Talks to Buy Marketo, Walmart Rebrands E-Commerce Effort

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Adobe in Talks to Buy Marketing Software Firm Marketo… Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade… Walmart Goes After City Folk with Rebrand of Jet.com…

Commentary

Commentary

5 Ways Starbucks Turns a Global Business Into a Local Brand

by Mohannad El-Barachi Share this  
Share this:

When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…

Streets Ahead

Google’s Cities Initiative and the Ownership of Local Data

by Damian Rollison Share this  
Share this:

Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…

Commentary

5 Ways You’re Doing Mobile Wrong

by Michael Baer Share this  
Share this:

For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…

Latest Posts

Sponsored Content

Sponsored Post: CU New Venture Challenge Completes 7th Season

by The Editors Share this  
Share this:

The University of Colorado program’s year-long schedule includes cross-campus events to help teams refine their ability to pitch, perfect their business model, and connect with other entrepreneurial minded members of the university…

News & Analysis

LBMA Podcast: xAd’s Global Blueprints, ShopperTrak Partners With Shopkick

by Asif Khan Share this  
Share this:

On the show: MedNav tries to be the OpenTable for medical appointments; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; StudioTime tries to be the AirBnB of recording studios; Christophe Remillet of OneVisage…

News & Analysis

Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters (Search Engine Land)… Jackpots for Local TV Stations in F.C.C. Auction of Airwaves (New York Times)… Square’s Jack Dorsey Puts It All Together (BuzzFeed)…

Streets Ahead

Google’s Cities Initiative and the Ownership of Local Data

by Damian Rollison Share this  
Share this:

Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…

News & Analysis

Here’s What Small Businesses Really Want From Marketing Tech

by Liz Taurasi Share this  
Share this:

Street Fight recently caught up with the National Small Business Association’s Molly Day to talk about small business owners’ still-mixed relationship with the tech industry and what they are looking for in marketing products…

Sponsored Content

Sponsored Post: Using Analytics to Optimize a PPC Campaign

by The Editors Share this  
Share this:

When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…

News & Analysis

Street Fight Daily: Angie’s List CEO To Exit, RetailNext Raises $125M

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… William Oesterle, Chief Executive of Angie’s List, to Step Down (New York Times)… RetailNext Bags $125 Million for International Expansion, Acquisitions (Wall Street Journal)… Local “Near Me” Searches on Google Surged 34 Times (USA Today)…

News & Analysis

Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing

by Steven Jacobs Share this  
Share this:

What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…

News & Analysis

5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies

by Stephanie Miles Share this  
Share this:

Having a mobile-optimized or responsively designed website is only one piece of the puzzle for keeping mobile users engaged. Here are five reasons why businesses should consider implementing dual mobile web and app strategies, from leaders in the hyperlocal sphere…

News & Analysis

Street Fight Daily: Yahoo Eying Foursquare, Zomato Raises $50M

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting (AdWeek)… India’s Restaurant Search App Zomato Raises $50M At $1B+ Valuation, Buys MaplePOS (TechCrunch)… E.U. Charges Google With Violating Antitrust Laws (New York Times)…

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.