News and Analysis
New Hires at Nextdoor, Airbnb, Applift
Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires in local and digital marketing. This week’s roundup also includes new hires at TapClicks, Affinio, Tealium, Vistar Media, and Motista.
Raise Report: Standard Cognition, Clearbanc, WeWork Secure New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This edition also includes funding for SalonHQ and Sojern.
What Can Brick-and-Mortar Grocers Learn from Online-Only Competitors?
To learn more about what supermarkets should be doing to meet rising consumer expectations, and what brick-and-mortar stores can learn from their online-only counterparts, we caught up with Pradeep Elankumaran, CEO of Farmstead, a pure-play digital grocer that brings local groceries to doorsteps.
Commentary
Where Do My Friends Fit Into My Local Search?
The social graph alone won’t be a silver bullet for local. It’s just not big enough. And its value to local is overstated. My friends are great for party pics and snappy news feed dialogue — they don’t yet excel at plumber reviews.
Why Mobile Could Make or Break Your Back-to-School Campaign
The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]
Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow
More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.
Latest Posts
5 Ad Tools for Targeting Consumers Based on Offline Behavior
Offline behavioral data is becoming easier for businesses to track and manage thanks to a growing number of advertising marketplaces. Here are five examples of tools that brands can use to target consumers based on their offline behaviors or activities…
#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner
At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds…
Street Fight Daily: Uber’s $50B Question, Ford Tests Showroom Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett shuts down Atlanta’s BLiNQ Media (Atlanta Business Chronicle)… Ford to Use Beacons to Beckon Buyers (Wards Auto)… The $50 Billion Question: Can Uber Deliver? (Wall Street Journal)…
Movie Theaters Missing the Mark on Local Advertising Battle
A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.
After 2 Spinoffs, Journal Media Group Looks to Strengthen Digital Offerings
The new Journal Media Group includes the 17 dailies that used to be part of E. W. Scripps and the Milwaukee Journal Sentinel, which used to be owned by Journal Communications. We asked the company’s president, Tim Stautberg, about what JMG will be doing to succeed in both print and digital…
#SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation
Far more than being just another media channel on which to advertise, mobile represents a “new connective element that allows you to build [a] new model for consumer behavior,” said PlaceIQ’s CEO Duncan McCall earlier this month at Street Fight Summit West.
Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expected To Go Public This Year (Forbes)… Thumbtack, A Startup Backed by Google, Returns to Google’s Graces After SEO Hiccup (Re/code)… Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty (AdAge)…
How SMBs Can Capitalize on ‘Micro-moments’ in the New Path to Purchase
A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed “micro-moments” and they are changing the ways consumers research and buy…
#SFSW15 VIDEO: Yelp VP Talks Food Delivery and the Impact of Mobile
Street Fight CEO Laura Rich sat down with Mike Ghaffary, vice president of business development at Yelp, last week at Street Fight Summit West to discuss the local reviews firm’s latest strategic moves and mobile’s impact on the local tech industry.
LBMA Podcast: ‘Buyable Pins’ From Pinterest, Zopper Raises $20M
On the show: Samsung & Jurassic World offer Best Buy exclusive content; Alibaba tests new QR codes for a nifty idea; Periscope’s map view; Google’s connected fabric Project Jacquard; Geotraq’s patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem