News and Analysis

News & Analysis

Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…

News & Analysis

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

News & Analysis

Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…

Commentary

Commentary

Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow

by Nicole Spector Share this  
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More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.

Commentary

INFOGRAPHIC: The Complex SMB Marketing Ecosystem

by Lorren Elkins Share this  
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As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.

Commentary

Why Social Recommendations Are Vital for Local Online Marketplaces

by Yoav Schwartz Share this  
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There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?

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News & Analysis

5 Ad Tools for Targeting Consumers Based on Offline Behavior

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Offline behavioral data is becoming easier for businesses to track and manage thanks to a growing number of advertising marketplaces. Here are five examples of tools that brands can use to target consumers based on their offline behaviors or activities…

News & Analysis

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

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At Street Fight Summit West earlier this month, Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds…

News & Analysis

Street Fight Daily: Uber’s $50B Question, Ford Tests Showroom Beacons

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett shuts down Atlanta’s BLiNQ Media (Atlanta Business Chronicle)… Ford to Use Beacons to Beckon Buyers (Wards Auto)… The $50 Billion Question: Can Uber Deliver? (Wall Street Journal)…

Sponsored Content

Movie Theaters Missing the Mark on Local Advertising Battle

by April Nowicki Share this  
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A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.

News & Analysis

After 2 Spinoffs, Journal Media Group Looks to Strengthen Digital Offerings

by Tom Grubisich Share this  
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The new Journal Media Group includes the 17 dailies that used to be part of E. W. Scripps and the Milwaukee Journal Sentinel, which used to be owned by Journal Communications. We asked the company’s president, Tim Stautberg, about what JMG will be doing to succeed in both print and digital…

News & Analysis

#SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation

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Far more than being just another media channel on which to advertise, mobile represents a “new connective element that allows you to build [a] new model for consumer behavior,” said PlaceIQ’s CEO Duncan McCall earlier this month at Street Fight Summit West.

News & Analysis

Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expected To Go Public This Year (Forbes)… Thumbtack, A Startup Backed by Google, Returns to Google’s Graces After SEO Hiccup (Re/code)… Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty (AdAge)…

Commentary

How SMBs Can Capitalize on ‘Micro-moments’ in the New Path to Purchase

by Matt Matergia Share this  
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A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed “micro-moments” and they are changing the ways consumers research and buy…

News & Analysis

#SFSW15 VIDEO: Yelp VP Talks Food Delivery and the Impact of Mobile

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Street Fight CEO Laura Rich sat down with Mike Ghaffary, vice president of business development at Yelp, last week at Street Fight Summit West to discuss the local reviews firm’s latest strategic moves and mobile’s impact on the local tech industry.

News & Analysis

LBMA Podcast: ‘Buyable Pins’ From Pinterest, Zopper Raises $20M

by Asif Khan Share this  
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On the show: Samsung & Jurassic World offer Best Buy exclusive content; Alibaba tests new QR codes for a nifty idea; Periscope’s map view; Google’s connected fabric Project Jacquard; Geotraq’s patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia…

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