News and Analysis

News & Analysis

What’s New For Marketers This Holiday Season?

by Stephanie Miles Share this  
Share this:

A new report indicates that email marketers with holiday-focused campaigns might inadvertently be lowering their open rates and hurting their chances at financial success during one of the most critical times of the year.

News & Analysis

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…

News & Analysis

Raise Report: Foursquare, CrowdRiff, Mode Secure Fresh Funding

by Joseph Zappa Share this  
Share this:

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Instana, Hopper, Qonto, and Stringr.

Commentary

Commentary

What Local Marketers Can Learn From the Trials of Google Plus

by Alex Palmer Share this  
Share this:

With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Here are a few lessons a local marketer might learn from the social network’s challenges.

Commentary

How SMBs Can Respond to the ‘Uber Effect’

by Adam Dorfman Share this  
Share this:

If the past 15 years have taught us anything, it’s the resilience of brick-and-mortar businesses. Effective enterprises sense and respond to change by incorporating new technology and business models while relying on their distinct advantages, such as face-to-face service and distinctive ambience.

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists

by Neal Polachek Share this  
Share this:

Local optometrists in the U.S. number some 33,000 businesses and generate an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually, but it’s under considerable pressure from the likes of Amazon and Warby Parker.

Latest Posts

News & Analysis

Street Fight Daily: Apple’s New Software, Facebook Hands Out Beacons

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Software, Apple Looks to Bring Together Local Search and Commerce (Street Fight)… Facebook Is Handing Out Free Beacons to Retailers (Recode)… Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links (Search Engine Land)…

Commentary

Can Home Services Really Be Uber-ed?

by Todd Bairstow Share this  
Share this:

Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…

News & Analysis

5 Ways Mobile Is Improving the In-Store Shopping Experience

by Stephanie Miles Share this  
Share this:

Hyperlocal tech has the power to revolutionize the in-store shopping experience, but whether those changes ever come to fruition will depend largely on retailer adoption. Here are five examples of ways that hyperlocal technology is being utilized in stores right now…

News & Analysis

Street Fight Daily: Groupon Buys Booking Site, Delivery Hero Nears IPO

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires Beauty Salon And Spa Booking Startup (Chicago Business Journal)… Takeout Giant Delivery Hero Raises Another $110M at Over $3.1B Valuation Ahead of IPO (TechCrunch)… Google Misses Out on Apple’s Slice of Mobile Transactions (Wall Street Journal)…

News & Analysis

Tomorrowland: How AOL’s Digital City Foreshadowed More Than the Future of Local

by Rick Robinson Share this  
Share this:

Creating and operating city guides for all major U.S. markets turned out to be something of a cover. What we were really doing was running a skunkworks project with few boundaries on creativity — where success or “failing-fast” were not the goals…

News & Analysis

Openings and New Hires at Gannett, Vendasta, Instacart, Microsoft & HTC

by Kelly Benish Share this  
Share this:

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at SocialCentiv, PageLaunch, Comporium and Thrive Analytics.

News & Analysis

LBMA Podcast: Apple Acquires Metaio, Interview With Kontakt.io’s Trevor Longino

by Asif Khan Share this  
Share this:

On the show: The contagious billboard; Ubimo and Autograph raise rounds; Carrefour’s 2.5km of LED location lights; XploR smart cane with facial recognition; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows…

News & Analysis

Street Fight Daily: Facebook Rethinks Location, Yahoo Kills Maps

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Messenger Updates Location Sharing. Is Uber Integration Next? (Recode)… Yahoo Maps Hits A Dead End, Shutting Down End Of This Month (Search Engine Land)… Google Says It May Unverify Inactive Local Business Listings (Search Engine Land)…

Commentary

Where Does Local Search Fit in a World of Apps?

by Mike Boland Share this  
Share this:

Where is Google’s place in a world where the browser is no longer the front door? On the desktop, trillions of web pages compel an index and a friendly entry point. But an app-heavy mobile environment — already siloed into neat little buckets — doesn’t beg for a core search engine…

News & Analysis

#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

by Caitlin Maynard Share this  
Share this:

At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk about how her digital team is weaving technology into the fabric of one of the world’s largest franchise brands…

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.