News and Analysis

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

ThriveHive Upgrades Grader Product with Conversational UI, Brings David Mihm Aboard

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Just one month after ThriveHive released a product to help small business owners navigate the creation and maintenance of their Google My Business profiles, the company is making some substantial changes to its diagnostic solution.

Relevnt Aims to Integrate Local and Social Media on Community-Based Website

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Local and social media, produced by individuals and news sites alike, have a new place to hang out, and it’s called Relevnt. Launched late last year, the app “is like Yelp meets Reddit for social media,” said Winder Hughes, the company’s CEO and founder.

Commentary

Will Mobile Search Dethrone Google?

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Why would Google’s market leadership be vulnerable to mobile search incursion? Innovation in search can occur at the user experience level, the core indexing and ranking algorithms, and the business model and ecosystem that supports search. Each of these faces potential mobile disruption.

Where Do My Friends Fit Into My Local Search?

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The social graph alone won’t be a silver bullet for local. It’s just not big enough. And its value to local is overstated. My friends are great for party pics and snappy news feed dialogue — they don’t yet excel at plumber reviews.

Why Mobile Could Make or Break Your Back-to-School Campaign

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The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]

Latest Posts

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

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Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…

6 Mobile Pre-Ordering Tools for Restaurants

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Using mobile technology, vendors are now helping diners recapture the time they spend waiting for the food they’ve paid for to be brought to their tables, while also improving operational efficiencies for partner restaurants. Here are six examples of apps that use mobile pre-ordering functionality…

Street Fight Daily: Yahoo’s Mobile Relevance, Target’s E-Commerce Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Angie’s List Sues Amazon Local (Indianapolis Star) The federal lawsuit alleges that Amazon Local executives and other employees got access to Angie’s List proprietary information by signing up as members of Angie’s and downloading provider profiles, member reviews and other information. The […]

The Conscientious Consumer: A Disruption Opportunity in Local On-Demand

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As innovators sacrifice worker interests on the altar of consumer satisfaction and gain market dominance, here are three growing vulnerabilities they should look out for…

Case Study: Salvage Yard Appeals to Do-It-Yourself-ers with Mobile App

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In addition to social media channels like Facebook and YouTube — where Padilla shares how-to videos and articles that might be helpful to his customers — Victory also upgraded its website to offer instant online quotes and inventory lookup information…

Openings and New Hires at Verve, Uber, Twitter, and Gannett

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Every two weeks, Street Fight covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Latest: Where2GetIt, Street Fight, Gannett, and more..

Street Fight Daily: Facebook’s New Mobile Ad Formats, Instacart Reclassifies Workers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Conscientious Consumer: A Disruption Opportunity in Local On-Demand (Street Fight)… Meet Spot, the Latest Startup Born from an Uber Co-founder’s Incubator (Fortune)… Twitter Just Made a Stronger Case for Retailers to Buy Ads (AdWeek)

A Window Into the Office Culture at Square, From SFO to Tokyo

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A growing company often means thousands of employees in offices around the world. Keeping those employees connected was a priority for Square, the small business software company headed up by Twitter co-founder Jack Dorsey.

5 Cloud POS Alternatives to Windows XP for SMBs

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Cloud-based POS systems are growing in popularity among all businesses, and particularly those in the SMB category. We’ve put together a list of five cloud POS solutions for SMBs that can no longer rely on Windows XP, complete with information about what makes each option unique…

LBMA Podcast: Google’s Location Aware Search, xAd’s ‘Meaning of Local’

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On the show: Thync’s digital drug; Indoor Atlas partners with Aisle411; Marriott and Netflix Travel Brilliantly together; Nomadic Gifts brings back the carrier pigeon; Verve Mobile acquires Fosbury; Facebook gives away beacons…